Egypt Post Launches Felousy: A Bold Step into Digital Investment

Editorial Team

Last updated 18-11-2025

3 min

Egypt Post launched Felousy, a digital investment platform for easy fund access via mobile phones.

Felousy allows investment in over 40 funds including gold, equities, and real estate.

This initiative targets young professionals, offering a straightforward entry into investing.

The launch coincided with Cairo ICT 2025, where Egypt Post showcased digital services.

Egypt Post also unveiled 24/7 smart lockers for convenient parcel collection.

Egypt Post has rolled out a new digital investment platform called Felousy, and it caught my eye straight away because of how boldly it steps into a space that’s usually a bit of a faff for everyday users. The platform, operated by PFI Investment Services — a company licensed by Egypt’s Financial Regulatory Authority and fully owned by Post for Investment — is being billed as the first digital gateway in the country that lets individuals invest directly in a wide mix of investment funds through their phones.

From what was shared publicly, Felousy is shaping up to be one of the wider-ranging platforms in the region, not just in Egypt. It reportedly gives users access to more than 40 funds across different asset classes, including gold, fixed income, equities, and even sector-specific options like technology and real estate. I reckon that kind of variety will appeal to young professionals who want to get into investing but don’t know where to start. Well… I mean, most of us have been there at some point.

The announcement came as Prime Minister Mostafa Madbouly visited Egypt Post’s pavilion at Cairo ICT 2025, accompanied by the Minister of Communications and Information Technology, Amr Talaat. They were welcomed by Egypt Post’s Chairperson, Dalia El-Baz, who gave them a full walkthrough of the organisation’s latest developments and services. I’ve wandered through that exhibition myself in previous years during Arageek coverage, and believe it or not, it’s one of those events where you can actually feel the state’s push toward digitisation — not just speeches.

El-Baz also highlighted that Egypt Post’s presence at the event reflects its broader commitment to financial inclusion and modernising its services across logistics, finance, and government processes. Alongside Felousy, the pavilion introduced a refreshed version of the Easy Pay app in collaboration with e-Finance. The app enables payments for everything from phone credit to university fees, and now supports international remittances through VISA Plus. A customer loyalty programme has been added too, which might give people a little nudge to use digital payments more often.

On the flip side, something that stood out to me was the unveiling of Post Collect — a new 24/7 smart locker system for parcel pickup. Users receive a one-time passcode to access their deliveries, and the lockers will be placed in practical spots like metro stations and shopping centres. It’s spot on for anyone who’s tired of missing couriers; I’ve lost count of how many times that’s happened to me, leaving me chuffed to bits when solutions like this finally arrive.

El-Baz noted that Egypt Post is pursuing an ambitious strategy to expand its role nationally, improve services, and push forward the government’s digital transformation goals. It’s a hefty agenda, but if platforms like Felousy gain traction, it could definately encourage more everyday Egyptians to step confidently into the investment world.

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