Inception and Symanto Unite to Propel Real-World AI Solutions at GITEX 2025

Editorial Team

Last updated 14-10-2025

3 min

Inception and Symanto partner to create practical AI tools for digital operations.

They focus on transitioning AI from experimental to solving real-world business challenges.

Their collaboration seeks to combine enterprise engineering with psychology-driven AI research.

The partnership aims to innovate smart systems, fostering people-centred and AI-ready initiatives.

If successful, this could significantly change the region's digital capabilities and human-centred AI use.

When two AI specialists decide to join hands, it’s usually worth paying attention — and that’s precisely what’s happening with Abu Dhabi-based Inception and the UK’s Symanto. The pair sealed a deal at GITEX Global 2025, setting out to co-develop applied AI systems that can actually make a dent in how organisations run their digital operations. It’s not just about tech for tech’s sake, but, as they’ve put it, about pushing artificial intelligence from lab experiments into tools that solve real-world business headaches.

Inception, part of the G42 group, has built a strong reputation across the region for turning AI research into tangible enterprise products. From health to procurement, its platforms are already helping firms squeeze more value out of their data. Symanto, for its part, has spent more than 15 years tinkering with psychology-driven algorithms — quite a nifty twist if you ask me — helping companies get under the skin of customer behaviour through language and emotion analysis.

When the two CEOs, Ashish Koshy from Inception and Khaleeq Aziz from Symanto, signed their Memorandum of Understanding, their messages were spot on: this is about complementing strengths. Koshy described how the combination of enterprise-grade engineering and applied AI research aims to help governments and private companies move smarter and faster. Aziz sounded equally upbeat, saying the tie-up could spark a new wave of people-centred innovation.

At GITEX, Inception showcased its current line-up under the theme *“Authentic Intelligence. Real Impact.”* Visitors caught a glimpse of the company’s so-called Intelligence Grid — the foundational infrastructure powering G42’s national-scale projects. Wandering through that stand, one couldn’t help feeling the energy. I remember thinking, well... if half the promises here materialise, the region’s digital backbone could look very different in a few years.

Beyond the tech razzle-dazzle, there’s a stronger social element too. Inception’s QudraTech initiative continues to train Emirati talent in AI, part of the UAE’s wider push to become the world’s most AI-ready nation. Symanto’s focus on “Human AI” sounds like a good counterpoint — if machines are going to make decisions on our behalf, they’d better understand us first.

Now, I reckon partnerships like this are easier said than done — scaling AI across sectors can be a bit of a faff, especially when every industry has its own quirks. But on the flip side, Inception and Symanto seem to have a pragmatic approach: build clever but useful systems, not just flashy prototypes. And that’s the kind of innovation Arageek has always championed across the MENA startup landscape.

It’s still early days, of course. Yet, if both firms manage to blend their strengths as neatly as they claim, we might just be looking at a region taking another confident step into an AI-powered future — one that’s both ambitious and, well, definately human at its core.

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