Sustainable Square Unveils AI-Powered Squarely 2.0 for Streamlined ESG Reporting

Editorial Team

Last updated 13-01-2026

3 min

Sustainable Square launched Squarely 2,0 to improve ESG reporting in the Middle East.

The platform uses AI to centralise data and ensure compliance with audit requirements.

Squarely 2.

0 helps companies meet rising demands for accurate and strategic sustainability disclosures.

Users appreciate its reliability, user-friendly interface, and ability to manage complex reporting tasks.

As scrutiny on sustainability increases, more firms are likely to adopt such reporting tools.

Sustainable Square has rolled out the latest version of its ESG reporting platform, Squarely 2.0, saying it’s built to help organisations across the Middle East cope with the rising pressure for clearer, more consistent sustainability disclosures. I’ve heard many founders around Arageek circles describe ESG reporting as “a bit of a faff,” so it’s no surprise that tools promising less hassle and more accuracy are gaining ground.

The upgraded platform leans heavily on automation and AI to centralise data, tighten internal controls, and produce disclosures that can stand up to audit requirements. That shift reflects what many in the region have been noticing for a while now: sustainability reporting isn’t just box‑ticking anymore. Monaem Ben Lellahom, the Group CEO of Sustainable Square, pointed out that reporting has become a strategic function, adding that Squarely 2.0 aims to prepare organisations for where regulation and data demands are heading, not just where they stand today.

On the flip side, the rise of stricter frameworks also means companies are being watched more closely when it comes to data accuracy. Sustainable Square’s CTO, Houssem Hajlaoui, said the real challenge lies in structuring and controlling ESG data properly. According to him, the platform’s AI tools help automate workflows, keep track of data origins, and extract insights that support disclosures aligned with evolving rules.

A few existing users seem quite chuffed to bits with the system. Amina M. Nadeem, who has used Squarely for both ADG’s Sustainability Report and Petromin’s first-ever one, praised the platform for its reliability, data integrity and user-friendly design. And believe it or not, ease of use isn’t something ESG tools are always known for. Another user, Feras Al Farsi from Ominvest, said the interface helps track historical ESG data and simplifies internal reviews, which is spot on for teams juggling complex reporting cycles.

Sustainable Square says the new version reinforces its broader mission to support companies as sustainability and climate disclosures climb up the strategic ladder. I reckon that with investor scrutiny only getting sharper, more firms will start taking these reporting tools more seriously… even if some still find the whole process a bit overwhelming, you know?

Squarely 2.0 is now available to organisations across the region, offering a more structured approach as ESG governance becomes central to business planning. For many startups and corporates I’ve met through Arageek events, anything that cuts through the clutter is a welcome relief — though, I must admit, the sustainability jargon can still be a tad confuzing at times.

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