Mindsets Joins Forces with TDK SensEI to Boost EMEA Edge AI Solutions

Mindsets has teamed up with TDK SensEI to roll out industrial edge AI solutions across Europe, the Middle East and Africa, in a move that signals fresh momentum for advanced manufacturing in the region.

The agreement sees Mindsets become an authorised value‑added reseller for TDK SensEI’s edgeRX platform, offering localised integration and support to customers across key EMEA markets. In simple terms, it means manufacturers and industrial operators won’t have to jump through hoops to access edge intelligence tools; they’ll get boots-on-the-ground expertise closer to home.

EdgeRX is designed to turn real-time sensor data into practical, actionable insights right at the “edge” — that is, directly where machines and devices operate, rather than sending everything to distant cloud servers. For industries like manufacturing, logistics and smart buildings, this can make a noticeable difference. Faster decisions. Less downtime. And hopefully fewer nasty surprises on the factory floor.

Kyle Arnold, Chief Marketing Officer at TDK SensEI, said the partnership combines the company’s edge intelligence platform with a team that understands the operational realities of industries in EMEA. He noted that the goal is to speed up digital transformation with solutions tailored to regional needs, not just copy-paste technology.

Dr Rayan Khraibani, CEO of Mindsets, described edgeRX as the type of technology that can help manufacturers shift from reactive maintenance to predictive intelligence. According to him, the collaboration brings together TDK SensEI’s edge AI capabilities with Mindsets’ regional know-how and consulting expertise, aiming to unlock measurable efficiency gains and cost savings.

From what I’ve seen covering startups and digital transformation across MENA, predictive maintenance is no longer a “nice to have”. It’s becoming spot on essential. I remember speaking to a factory operator in the Gulf who told me that a single unexpected machine failure cost more than a year of software upgrades. That stuck with me, you know? In that sense, solutions that reduce downtime are more than tech upgrades — they’re business survival tools.

Mindsets itself operates across several verticals, from strategy consulting to technology solutions focused on AI, advanced automation and data analytics. With a footprint spanning EMEA, the company works closely with organisations navigating digital and industrial transformation — which, let’s be honest, can sometimes feel like a bit of a faff without the right guidance.

TDK SensEI, for its part, builds smart platforms that merge advanced sensor hardware — including motion, magnetic, microphone, current and temperature sensors — with embedded AI and real-time analytics. The idea is to create actionable intelligence directly from industrial environments, helping organisations optimise performance and reduce downtime.

The partnership will be formally introduced during the World Advanced Manufacturing conference in Riyadh, scheduled for 15–17 February 2026. The event is expected to spotlight edge AI and its role in reshaping industrial operations, particularly in fast-growing markets like Saudi Arabia.

For readers of Arageek, this is another example of how global tech players are increasingly looking at EMEA not just as a sales region, but as a strategic growth engine. I’m not a fan of overhyped AI announcements, but this one feels different — more grounded, more tied to real operational pain points. If execution matches ambition, it could definately help manufacturers move the needle on efficiency.

And in today’s competitive landscape, that’s no small thing.

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