Justlife Rolls Out Home Healthcare Services Across the UAE

Mohammed Fathy

Last updated 29-01-2026

3 min

Justlife is expanding into at‑home healthcare through its licensed, doctor‑led Justlife Healthcare arm.

The service offers home visits, tests, telehealth, and “everyday medical support” across the UAE.

Care is booked through the app, aiming to be “a bit less of a faff”.

The focus is lifestyle‑led care with proper clinical oversight and trusted professionals.

Justlife bets convenience and accountability will win busy households.

Justlife is pushing further into at‑home healthcare as it grows Justlife Healthcare, its licensed, doctor‑led arm aimed at bringing everyday medical support straight to people’s living rooms across the UAE. The move comes as more residents look beyond hospitals and clinics, leaning instead on home visits, lab tests without the waiting-room drama, and quick digital access to clinicians when something feels off.

Healthcare hasn’t suddenly changed overnight, but the habits around it have. More people now manage their wellbeing day to day with supplements, electrolytes, or guided routines, and they want medical advice that fits neatly around work, family and, well… life. Justlife’s expanded offering covers new service lines, a wider network of licensed professionals, a new healthcare office, and telehealth services under the same app that many already use for cleaning or beauty bookings. It’s all designed to be a bit less of a faff.

Justlife Healthcare sits within the broader Justlife ecosystem and focuses on lifestyle‑led care with proper clinical oversight. The idea is to support customers before, during and after treatment, with services delivered at home rather than scattered across different clinics. That includes doctor‑on‑call visits, lab tests, IV therapy, physiotherapy, psychotherapy, nurse support and guided weight‑loss programmes. Appointments can be checked and booked through Justlife’s app and website, with an emphasis on governance and reliability, which, frankly, is spot on for families juggling busy schedules.

Swapnil Rai, Business Head for Healthcare and Head of Strategy & Business at Justlife, said the shift reflects how people are already making health decisions at home. “People are making more health‑focused decisions at home than ever before, and with Justlife Healthcare, individuals can get the trusted guidance that traditional care settings usually provide,” he said, adding that the company is building a tech‑enabled platform that combines clinical expertise with a smoother customer journey.

On a personal note, covering startups around the region for years with the Arageek audience in mind, I’ve seen founders wrestle with the same question again and again: how do you make serious services fit modern routines? Solutions like this don’t shout for attention, but they can quietly change behaviour, and I reckon that’s where the real impact lies. That said, home healthcare only works if trust is earned, and Justlife is clearly betting on licensed partners and doctor‑led models rather than quick fixes.

Founded in 2015 by Ali Cagatay Ozcan and Kerem Kuyucu, Justlife has grown into one of the region’s best‑known super‑apps, with more than one million users and over 5,000 professionals delivering services across the UAE and Saudi Arabia. From same‑day cleaning to in‑home medical care, the company’s pitch has always been convenience with accountability. If it keeps that promise, this healthcare expansion could definately find a loyal audience among households that just want things done properly, without the runaround.

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