Morni Secures STV Investment to Transform MENA Automotive Tech Scene

Malaz Madani

Last updated 23-06-2025

2 min

Morni receives investment from STV’s NICE fund, strengthening its automotive tech leadership in the MENA region.

Founded in 2015, Morni has evolved from roadside assistance to a comprehensive digital vehicle platform.

It has expanded to the UAE, employing over 75 digitally connected workshops throughout Saudi Arabia.

Investment from STV signifies strong confidence in Morni’s growth potential amidst fierce competition.

Morni aims to reshape the automotive landscape by challenging traditional industry players.

When it comes to automotive tech in the MENA region, Saudi Arabia's Morni has certainly been making waves lately. The company—which started life as a roadside assistance service back in 2015—is celebrating fresh investment from venture capital firm STV through its newly launched NICE fund. While the exact amount hasn't been revealed yet, the NICE fund itself has a considerable $100 million war chest to support transformative technology startups.

I reckon Morni is really hitting its stride these days. Founder Salman Al-Suhaibani's ambitious concept has mushroomed into something altogether more impressive—a comprehensive digital vehicle service platform. Instead of just lending a hand if your car breaks down on the ring road, Morni now covers everything from digital workshops to insurance claims management (or TPA, if we're getting techy), digital auctions, and even recycling used car parts.

Impressively, the startup has already built a sprawling network of over 75 digitally connected workshops across Saudi Arabia. And believe it or not, it didn't stop there—Morni has also expanded its footprint to the UAE, doubling its workforce along the way and attracting some key talent to push on its regional ambitions.

A quick personal reflection here: at Arageek, we've always backed innovative ventures that shake up traditional sectors, especially when it means making life a bit easier for drivers across our chaotic roads. Morni certainly ticks those boxes and, from what I’ve observed, looks dead set on reshaping the region's automotive landscape. There's something quite refreshing about seeing a local outfit successfully challenge the usual suspects, isn’t ther?

Investment from a big shot like STV clearly signals considerable confidence in Morni’s ability to sustain its growth and lead a proper tech revolution through the automotive industry. Spot on, I think. But of course, the road ahead isn't without its bumps and potholes (pun intended)—competition is fierce, and maintaining growth momentum could get a bit tricky. That said, with this fresh backing, Morni’s definitely a startup to keep an eye on as we follow how this story unfolds.

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