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NBK Partners with Weyay Bank to Revolutionise Employee Banking Perks

Malaz Madani
Malaz Madani

3 min

NBK partners with Weyay Bank to offer exclusive digital banking tools to employees.

The Weyay app allows staff real-time budgeting, expense tracking, and easy money transfers.

The "Jeel" card introduces children to money management, empowering parents to guide budgeting.

The initiative boosts job satisfaction while reshaping banking services for modern expectations.

Challenges remain for older staff, but digital transformation is setting new industry standards.

NBK has teamed up with Weyay Bank, Kuwait’s first fully digital lender, to roll out a package of exclusive banking tools for its employees. The initiative is pitched as a way to fold smarter financial management into daily life and, frankly, it’s a neat way of boosting workplace perks beyond the usual gym discounts and healthcare plans.

Through the Weyay app, staff can tinker with real-time budgeting, track expenses without all the faff of paper statements, and send money in a few taps. There’s even a built-in marketplace where users can sort out mobile packages with stc Telecom or pick up digital cards — more convenience than the old trek to a branch ever offered.

One feature that caught my eye (and I reckon many parents will nod along) is the “Jeel” card. It’s tailored for children aged 8 to 14, giving them a first taste of money management while parents keep a firm hand on the controls. Pair that with “Saving Pots,” which let users set targets and hide parts of their balance to keep spending in check, and you see why NBK frames this as financial empowerment as much as banking.

Emad Al-Ablani, NBK’s Group Chief Human Resources Officer, has been quoted saying the partnership is really about helping staff hit both personal and financial goals while lifting job satisfaction. Meanwhile, Amal Al-Duwaisan, head of Weyay Bank, stressed the deal shows how the digital-first bank is reshaping services to match modern expectations. Well… I mean, that’s spot on — most people now want the bank in their pocket, not waiting behind a counter with a queue.

At Arageek, we often talk about how digital tools can energise startups in the region, and this feels like a similar story but at the corporate level. What NBK is doing here mirrors a wider trend: employers realising that making life easier outside the office — even through something as simple as controlling a budget — feeds back into happier, more productive teams. On the flip side, it also sets a high bar; not every company is ready (or willing) to throw this kind of digital innovation into the benefits mix.

It’s not perfect — I’m not a fan of everything being app-dependent, since older staff might see it as a bit of a hurdle. But still, this collaboration underscores how Kuwait’s banking sector is leaning hard on digital transformation, with Weyay carving out a role as more than just “the new kid on the block.” They’re shaping behaviours and expectations for the long run, and that’s definately worth keeping an eye on.

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