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Ooredoo Kuwait Unveils Fleet Management Suite and Inks New Digital Deals at Nexus 2025

Editorial Team
Editorial Team

4 min

Ooredoo Kuwait signed four new digital solutions agreements at Nexus 2025.

They launched Ooredoo Fleet, improving tracking and safety using AI and real-time analytics.

Agreements with companies like Tap and Bridge aim to boost their digital solutions for SMEs.

Nexus 2025 focused on connecting innovators with public and private sectors in Kuwait’s digital drive.

Ooredoo aims to enhance Kuwait's digital economy, in line with Vision 2035 goals.

Ooredoo Kuwait made a noticeable showing at this year’s Nexus 2025 in Kuwait, signing four new digital solutions agreements while rolling out a fresh fleet management offering for businesses. The tech event, which took over The Arena earlier this month, brought together startups, SMEs, government players and investors in what felt like one big brainstorm about the country’s digital future. I’ve always found gatherings like these a bit of a faff to navigate, but they do spark the kind of conversations that push ecosystems forward — something we at Arageek see all the time when speaking with founders across the region.

Across several days, Nexus 2025 mixed exhibitions, startup challenges and panel sessions that dug into AI, IoT and smart city tools. The aim, as many attendees pointed out, was to build stronger bridges between innovators and the public and private sectors — a point that really hits home when you think about Kuwait’s wider push toward digitisation in the GCC.

Ooredoo’s pavilion drew strong footfall, partly because the company was showing off a lineup of IoT and digital connectivity solutions designed to help businesses run more efficiently. There were also tech consultations for SMEs, which tend to appreciate clarity in a world of endless buzzwords. And believe it or not, the sessions on telecom innovation got quite a bit of traction, with Ooredoo joining other regional leaders to reflect on how partnerships can lift the startup scene.

The company also signed four agreements during the event, including deals with Tap for Financial Solutions, Bridge Solutions and Sam Tech Group. These partnerships are meant to boost Ooredoo’s digital offering for commercial clients and SMEs. Another crowd‑pleaser was a collaboration with SKRYN, where they showed off smart, vehicle‑based advertising tech — something that felt spot on for a market hungry for data-driven outdoor media.

A big announcement from the company was the launch of Ooredoo Fleet, a new suite of fleet management tools aimed at improving tracking, safety and overall business performance. It comes in four package tiers, so smaller firms aren’t left out in the cold. What stood out is that the system uses generative AI alongside advanced sensors and real-time analytics — the kind of tech mix that raises eyebrows, though I reckon some businesses may need time to fully trust it… well, I mean, AI in cars still feels a bit futuristic for some.

Speaking about the company’s direction, Sulaiman Al-Homoud, Director of Enterprise Planning at Ooredoo Kuwait, said the operator aims to be a bridge between local businesses and global technologies, reflecting Kuwait Vision 2035’s goals for a stronger digital economy. His colleague, Ali Al-Dabbous, who oversees digital transformation for government and enterprise clients, echoed that message, saying their presence at Nexus 2025 underlined Ooredoo’s commitment to helping companies cut costs, boost efficiency and strengthen safety through integrated smart solutions.

On the flip side, there’s always the question of how quickly companies will adopt these tools — especially fleets that still rely on older systems. But Ooredoo seems chuffed to bits with the momentum, and the new partnerships suggest Kuwait’s digital landscape is gearing up for a more connected future.

With its Nexus 2025 announcements, the company continues widening its digital portfolio and forging alliances aimed at supporting economic growth in Kuwait and beyond. And for businesses managing large vehicle fleets, the new solutions could be a genuine game‑changer — provided they don’t wait too long to jump aboard, or they might miss the boat entirely. The whole push really reflects how Kuwait’s digital sector is evolving at pace, even if one or two details may take time to fully bed in, or as one founder told me recently, to “definately click.”

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