e& UAE Partners with One Punch Solutions for Emotionally Intelligent AI Chatbots

Editorial Team

Last updated 22-10-2025

3 min

e& UAE partners with One Punch Solutions to create emotionally intelligent AI tools for customer support.

The goal is to develop chatbots that "speak like a human" to enhance customer experiences.

One Punch Solutions focuses on virtual agents that combine empathy and real-time issue resolution.

The partnership aims to embed AI across e& UAE’s service channels, adjusting to cultural nuances.

This collaboration could redefine customer experience standards in the MENA tech scene.

It looks like e& UAE is betting big on a more “human” kind of artificial intelligence. The telecom giant has just inked a Memorandum of Understanding with One Punch Solutions to co-develop what they’re calling emotionally intelligent, culturally aware AI tools for customer support. Sounds fancy, but in plainer terms — they’re trying to make chatbots that actually get you.

From what’s been shared publicly, this collaboration is meant to blend machine precision with that human warmth we all crave when dealing with customer service. e& UAE’s Chief Customer Experience Officer, Chris Lipman, explained that the company doesn’t just want to automate responses; it wants technology that “speaks like a human,” helping customers feel genuinely heard. I reckon that’s a pretty tall order, but if they pull it off, it could set a new standard in telecom service across the region. After all, no one likes being stuck talking to a robot that doesn’t understand context — a bit of a faff, really.

On the flip side, One Punch Solutions seems spot on in their role here. Its founder, Vaha Malsk, emphasised that their virtual agents are designed to connect with empathy while still solving issues in real time. Having spent time around startup founders here at Arageek who are building their own AI tools, I’ve seen how tricky it is to strike that balance between emotion and efficiency. So, seeing a major telecom venture down this path definitely makes things interesting for the MENA tech scene.

The partnership also hints at a wider ambition: embedding AI across all of e& UAE’s service channels, not just chat platforms. The idea is to create interactions so natural that you might not even realise you’re talking to AI. And believe it or not, they say the system will even adjust to cultural nuances – which in a region as diverse as the Middle East, is crucial.

From Arageek’s side, we’ve always been chuffed to bits when major players invest in solutions that don’t just chase efficiency but also build real trust. It’s something every startup here should be watching closely. Because as AI keeps evolving, human-like communication might just become the next frontier for customer experience.

That said, only time will tell whether this collaboration really makes AI feel more human or if it’ll end up as another clever marketing line. Either way, it’s definately one to keep an eye on.

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