Sahm Capital Partners with Nasdaq to Boost Saudi Investor Access and Education

If you happened to stroll through New York’s Times Square recently, you might’ve spotted a familiar name lighting up one of its towering screens: Sahm Capital. The Saudi fintech firm has joined forces with Nasdaq Data, and it’s now the first Capital Market Authority (CMA)‑licensed financial company in the MENA region to do so. Quite the feather in its cap, really.

The partnership focuses on two things—giving investors in Saudi Arabia and the wider region deeper access to U.S. market data, and helping them sharpen their financial literacy. To achieve that, Nasdaq’s full‑depth market feed, known as TotalView®, will now be accessible through Sahm. On top of that, the two sides are rolling out a joint Investor Education Programme, complete with webinars, seminars, and a “Nasdaq Learning Hub” hosted on Sahm Academy.

Steven Chou, Sahm Capital’s chairman, said the link‑up marks a new chapter for Saudi investors who want a clearer window into Wall Street. In his words, the collaboration “opens doors” for those keen to invest confidently beyond their borders. Brandon Tepper, Nasdaq’s Senior Vice President and global head of data, echoed the sentiment, adding that transparent, quality data gives everyday investors the tools to make smarter, more consistent decisions. Spot on if you ask me—too many individuals jump into markets without solid footing.

During the announcement, Sahm didn’t stop at unveiling the partnership. It also introduced Ruwayda Albuhairi, Nasdaq’s Middle East Director, as its new U.S. Stock Investor Education Advisor. She’ll act as an ambassador to help Saudi users make sense of the U.S. stock landscape—a handy move, considering how intimidating Wall Street jargon can be for many first‑timers.

From an Arageek standpoint, I find this especially encouraging. We often speak about empowering MENA startups and investors to think globally, but it’s these concrete steps—like linking Riyadh to New York through data and education—that make the idea tangible. I reckon such collaborations could give local fintech firms a leg up in both credibility and competence.

Sahm Capital isn’t just dipping its toes in the water either. Based in Riyadh, the company already holds a full suite of CMA licences—from dealing and advising to custody and fund management—and has quickly become one of the Saudi Exchange’s fastest‑growing members. Not bad for a player that’s barely been around a few years.

On the flip side, some might say investor education alone won’t bridge all the gaps between local and global participation. True enough—but seeing a Saudi name beam from Times Square feels, well… inspiring. It’s a reminder that regional fintechs aren’t spectators anymore. They’re stepping onto the big stage, proudly and confidently, even if the learning curve can be a bit of a faff.

All in all, Sahm’s collaboration with Nasdaq marks more than a marketing splash; it’s a sign of a maturing market that’s eager to play by international standards. And believe it or not, that little moment on the Times Square screen might just signal the start of something much bigger back home in Riyadh.

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