icetana AI Secures Landmark $1.7M Iraq Deal for ‘Safe City’ Surveillance System

Editorial Team

Last updated 19-03-2025

2 min

Australian firm icetana AI secured a $1,7 million contract with Iraq's High Tech Enterprise.

The deal marks icetana's first and largest sale in Iraq, boosting its AI surveillance reach.

The AI technology enhances Baghdad's "Safe City" project with advanced public safety features.

Systems include facial recognition and Arabic plate reading, ensuring robust security measures.

Icetana's CEO views Iraq as a key frontier, heralding potential industry-wide AI growth.

In a first-of-its-kind deal, Australian software firm icetana AI has clinched a significant $1.7 million contract to provide its innovative artificial intelligence surveillance system to Iraq-based High Tech Enterprise. This contract, representing the firm's debut sale in Iraq, is also the biggest deal yet for icetana's advanced AI analytics technology, suggesting promising growth opportunities ahead.

The technology will be deployed across Baghdad with the aim of strengthening public safety as part of the city's ambitious "Safe City" project. Icetana's AI software will power a sophisticated surveillance camera network designed to keep a watchful eye on Baghdad’s bustling streets.

The contract didn't come about overnight though—it followed rigorous proof-of-concept trials during which icetana's tech successfully showcased its full capabilities. The software boasts an impressive array of security features, including facial recognition, fire and smoke alarms, left luggage alerts, vehicle and people counting, and even detection of trespassing, loitering and unauthorised access. It can also expertly read Arabic number plates, essential for Baghdad's busy roads.

According to icetana AI, the deal entails a perpetual software licence worth roughly $1.37 million, alongside a first-year service maintenance charge of about $344,000. After the first twelve months, High Tech Enterprise can extend the annual service coverage at the same yearly rate. The new system is scheduled to become fully operational around May 2025.

Kevin Brown, icetana AI's CEO, described the Iraq market as a promising frontier. Calling this first sale "the largest-value contract in the company's listed history," Brown noted it was a key milestone, indicating their strategic investments in AI starting to bear fruit.

This sizeable order underlines how seriously Baghdad authorities are taking public safety, tapping into the latest tech trends at a time when surveillance solutions powered by artificial intelligence are becoming essential globally. The company's innovative platform appears to be striking just the right chord as more cities—beyond just Baghdad—look for reliable methods to keep their citizens safe and protected.