Salesforce Launches Arabic Agentforce, Boosting UAE’s AI Integration Ambitions

Salesforce has rolled out an Arabic-language version of Agentforce, and I have to admit, it feels like one of those moments when the region’s tech ambitions suddenly click into place. I remember chatting with a young founder at an Arageek event last year who said building tools in Arabic always felt like “a bit of a faff,” simply because the ecosystem wasn’t keeping pace with the demand. Well… I mean, this update might be spot on for teams like his.

The company confirmed that both the Service Agent and Employee Agent now operate natively in Arabic, with more agents expected to follow. That means organisations across the UAE — from government departments to private firms and community-focused businesses — can finally deploy AI assistants that understand the language, the context, and the cultural nuances, without awkward workarounds or half-translated workflows. I reckon this shift will matter more than people think, especially as the UAE doubles down on digital-first services and future-ready talent.

Mohammed Alkhotani, who serves as Salesforce’s SVP and General Manager for the Middle East, described the move as a major milestone. He highlighted how Arabic support strengthens language inclusion and helps organisations evolve into what Salesforce calls “Agentic Enterprises,” where humans and AI agents work side-by-side. And believe it or not, that idea doesn’t feel far‑fetched anymore; I’ve seen small teams here use automation to punch well above their weight.

Agentforce Service, for example, is designed to keep customer service running round the clock so it “never sleeps,” as the company puts it. The platform blends human agents with AI to reduce costs, wrap up cases faster and even anticipate issues based on real-time data — something many customer service teams in the region have been chasing for years.

On the flip side, the Employee Agent functions more like a personal digital assistant that sits right inside tools people already use, like Slack. It doesn’t just fetch information; it actually performs actions — from helping prep meeting summaries to supporting onboarding or updating sales opportunities. For anyone juggling multiple tasks (and who isn’t these days?), that could make the daily grind a little less… chaotic. I’m not a fan of over-automating everything, but giving people back some time feels fair enough.

This launch builds on Salesforce’s broader investment in the Middle East, where demand for secure AI tools and modern customer experience platforms keeps growing at full tilt. And organisations here, especially in the UAE, are clearly hungry for solutions that treat Arabic as a first-class language rather than an afterthought. One founder told me he was “chuffed to bits” when he first heard the news — and honestly, I can see why.

If the momentum continues, the region might just become a testbed for how AI can integrate into everyday work without feeling forced or flashy. Though, to be fair, there’s still plenty of work ahead — nothing ever changes overnight, or “ovrnight” as I once embarrassingly typed in a pitch deck. But this feels like a step in the right direction.

🚀 Got exciting news to share?

If you're a startup founder, VC, or PR agency with big updates—funding rounds, product launches 📢, or company milestones 🎉 — AraGeek English wants to hear from you!

✉️ Send Us Your Story 👇

https://en.arageek.com/send-us-your-story-or-a-news-tip