Seesaw Acquires Little Thinking Minds, Expanding EdTech Reach in MENA Region

Last updated 15-04-2025

3 min

Seesaw has acquired Jordan-based edtech start-up Little Thinking Minds to enhance Arabic literacy education.

Little Thinking Minds provides Arabic literacy programmes across 3,000 schools in Jordan, Egypt, Saudi Arabia, and the UAE.

Seesaw aims to integrate its interactive tech with Little Thinking Minds' curricula for global learning experiences.

The partnership will focus on multilingual education, notably advancing Arabic and English literacy.

Together, they aim to improve learning outcomes and expand quality educational content in the MENA region.

Seesaw, the popular global learning experience organisation catering to PreK-12 students, has announced its acquisition of Little Thinking Minds, a Jordan-based edtech start-up that specialises in improving Arabic literacy.

Though it's easy to overlook the significance of such mergers, in this instance it really could be transformative for education across the Middle East and North Africa (MENA). Founded almost two decades ago, Little Thinking Minds has carved out an impressive niche, providing evidence-based Arabic literacy programmes tailored specifically to the cultural and linguistic needs of Arabic-speaking children. Today, they're active throughout Jordan, Egypt, Saudi Arabia and the UAE, supporting thousands of students and teachers across more than 3,000 schools, ministries and educational groups.

Seesaw plans to build on that strong local base by combining its interactive tech offerings with Little Thinking Minds’ established curricula and assessments. As Matthew Given, Seesaw’s CEO explained, "This partnership marks a major step in our mission to create engaging and effective learning experiences for students worldwide."

For Little Thinking Minds, this partnership represents a natural route forward as they look to amplify their outreach. A spokesperson from the Jordanian start-up remarked, “Together with Seesaw, we’re poised to scale our impact even further, delivering cutting-edge, culturally relevant learning experiences that empower children across the MENA region and beyond.”

From the outside, it seems clear that one of Seesaw's primary actions following the merger will be to deepen their involvement in multilingual education, especially in Arabic and English. This is big news for education communities around Arageek, given the ongoing discussions about how educational technology can bridge the literacy gap effectively.

Both companies, now part of a shared vision, currently support over 800,000 useres, and are aiming even higher. The move sets the stage not just for improved engagement and better learning outcomes across the MENA region, but also for Seesaw to firmly establish itself within Arabic-speaking markets worldwide.

Undoubtedly, this is the sort of tie-up that could bode well for the wider MENA edtech ecosystem, making quality, culturally-sensitive educational content widely accessible—not just at school but at home too. Arageek's readers will be watching closely to see whether the partnership lives up to its promising potential.

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