Tabby Teams Up with Apple for Interest-Free iPhone Instalments in UAE

Mohammed Fathy

Last updated 17-03-2026

3 min

Tabby Card now covers Apple Store purchases across the UAE, interest-free.

Customers can split payments into four, six, or eight instalments.

The offer applies online, on the app, and in physical stores.

Tabby has over a million UAE cards and 45,000 partners.

The move shows buy-now-pay-later has become mainstream in the region.

Tabby has added Apple Store to its Tabby Card partner network in the UAE, opening the door for customers to buy iPhones, MacBooks and other Apple products now and pay later, without interest or fees.

The move means Tabby Card holders can split their Apple purchases into four interest-free payments at any time, whether they shop online, through the Apple Store app or in physical Apple Store locations across the Emirates. For a limited period, until 30 March, customers can stretch payments into six instalments at no extra cost. And for higher-ticket items, there is also an option to divide the bill into up to eight monthly payments.

It’s a handy addition, especially in a market where a new smartphone can easily cost more than a short holiday. I still remember speaking to a young founder in Dubai who told me upgrading his laptop felt like “a bit of a gamble” on his startup’s runway, spreading the cost would have been spot on for him at the time. This is exactly where flexible payment tools seem to hit the sweet spot… helping people manage cash flow without falling into traditional debt traps.

Hosam Arab, CEO and co-founder of Tabby, said the integration gives customers more flexibility and allows them to stay in control of their spending by paying over time with no interest.

Tabby Card has grown quickly since its launch, with more than a million active cards in the UAE. The fintech company, headquartered in Riyadh, already works with over 45,000 global and regional brands including Amazon, Adidas, IKEA, Jarir, Samsung, SHEIN and noon. Its footprint today covers Saudi Arabia, the UAE and Kuwait.

Bringing Apple Store into the network is not just another logo on the website. It signals how mainstream buy-now-pay-later style services have become in the region. And believe it or not, just a few years ago, many shoppers were still wary of splitting payments digitally. Now it feels almost routine.

That said, I reckon the real test will be how responsibly customers use these tools. Flexible payments are brilliant when managed well, but they can become a slippery slope if spending gets out of hand. I’m not a fan of easy credit that hides the fine print, though in this case the interest-free structure is clearly presented.

For eligible users in the UAE, the Tabby Card is available through the Tabby app. With Apple now onboard, the company is definatley strengthening its position in the country’s increasingly competitive fintech space, and giving consumers one more reason to tap rather than wait.

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