Tactful AI Secures $1M to Expand “Agentic AI” Customer Experience Revolution

Tactful AI, an Egyptian-born customer experience platform, has raised $1 million in a pre-Series A round as it doubles down on what it calls agentic AI for customer service. The raise was co-led by Foras AI and M Empire, with backing from a clutch of deep-tech angel investors who know their way around enterprise software.

The timing feels spot on. Over the past year, the company says usage of its platform has jumped more than 100 times, fuelled by a deliberate decision to grow slow and deep rather than chase headlines. I’ve seen founders across the Arageek community wrestle with this trade-off, and frankly it’s a bit of a faff to convince boards that focus can beat speed. Tactful AI seems to have done just that, working closely with a small group of enterprise clients to modernise customer experience operations in a production-ready, responsible way.

Its customer list already includes names such as Elaraby Group, Raneen, Lucky App, valU and Bosta, cutting across retail, fintech, logistics and consumer services. That mix matters. It suggests the platform isn’t a one-trick pony, but something flexible enough to handle very different customer journeys without piling on operational risk… well, that’s the idea at least.

At the heart of the pitch is “agentic” execution, where AI doesn’t just assist human agents but can resolve customer requests end to end, within set controls. As enterprises feel the pressure to personalise at scale while moving faster and cheaper, this shift away from rule-based automation is becoming harder to ignore. I reckon customer experience is turning into one of the few sustainable competitive advantages left, especially as software itself becomes cheaper to build.

According to founder and CEO Mohamed Elmasry, that focus on depth paid off. He said the past 12 months delivered both the 100x usage growth and a clearer understanding of how agentic AI can actually work in real environments, not just slide decks. The new capital, he added, will help the company scale its impact starting with Egypt, then moving into other EMEA markets, while continuing to invest heavily in R&D.

M Empire’s general partner Maged Ghoniema believes the winners in CX won’t be those adding yet another tool, but those enabling speed and adaptability through intelligent execution. At Foras AI, general partner Mohamed Aboulnaga pointed to Tactful AI’s ability to turn advanced AI concepts into practical gains as a key reason for backing the company. Fair enough, though I’m not a fan of buzzwords unless they’re backed by real deployments, and here the enterprise traction does help the case.

The round also drew participation from founders and operators such as Omar Gabr of Luciq (formerly Instabug), Si-Bits founder Mohamed Samir, and Infinilink co-founder Ahmed Fakhry, alongside contributions from the company’s own founders, Mohamed Elmasry and Mohamed Hassan. That vote of confidence is notable, coming after the team completed a full management buyback following the company’s acquisition by European communications firm Dstny in 2022.

Looking ahead, Tactful AI plans to build on a previously announced $5 million R&D investment and aims to double that over the next three years, with a Series A on the horizon within 12 months. If they can keep execution clean and expansion discipline tight, this could be one of those under-the-radar stories we’ll look back on and say, oh, that definately started here.

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