Top Startups in Morocco, (Casablanca)

Casablanca is quickly making a name for itself as Morocco’s engine for innovation, with a startup ecosystem that just can’t stand still. Founders flock here for more than the weather – think ripe markets, strong early-stage support from incubators, and an expanding patchwork of accelerators and VC funds. With technology reshaping everything from city services to rural finance, the city now rivals bigger global hubs. For those hunting co-working energy or prepping their first pitch deck, there’s plenty to get inspired by in Casablanca – a place where seed funding and cap tables aren’t just buzzwords tossed about cafés but part of the everyday business language.

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Agenz is flipping property hunting on its head in Morocco. Rather than playing guessing games with flat prices, they run a real-time property data and valuation platform, bringing transparency to a market known for, well, anything but. Pulling together detail from engineers and data scientists, Agenz gives honest insights on local prices and connects folk to the estate agents that fit. Their work grabbed attention early — pulling in one of the country’s top seed rounds with backing from Azur Innovation Partners.

Agenz neatly illustrates how the right pitch deck and a timely solution can unlock venture capital and spark a local industry shake-up.

Atlantis Digit is right at the heart of digital transformation in North and West Africa. Their consulting work blends European expertise with local market know-how, getting companies ready for anything tech throws at them. With offices in both Casablanca and Abidjan, their team punches above its weight, guiding clients through every twist on the digital roadmap. Expansion into francophone Africa echoes how the city’s startup spirit keeps stretching past borders.

It’s a reminder that the right accelerator or knowledge network in Casablanca can connect founders with global opportunities fast.

Chari has carved out a niche by streamlining how Morocco’s small grocery shops restock their shelves. Their B2B e-commerce platform dodges the usual supply chain faff, so local retailers can grab better prices and make smarter orders. By quietly weaving fintech solutions into the mix, they’re building business resilience for more than 20,000 retailers. Chari’s approach isn’t flash – it’s practical, and that’s why they’re listed among North Africa’s most promising startups for 2025.

Chari’s journey shows how bridging tech with local needs can lift an entire retail sector—proving even the smallest corner shop deserves a seat at Casablanca’s digital table.

Clean City takes a gamified swing at trash and urban mess. Their mobile app lets anyone report neglected rubbish or dodgy street corners, instantly sharing the problem with local authorities. They turn community action into rewards — so users can swap civic points for coffees or cinema tickets, making city pride oddly addictive. No surprise, then, that the World Economic Forum singled them out among the Arab world’s top 100 most exciting startups.

Their story proves civic tech and community-driven models can turn something as tedious as waste management into real impact for city residents.

Inyad keeps things simple – but effective – for Morocco’s small businesses. They develop mobile apps built around the realities of running a shop in Casablanca, focusing on sales and operations for the city’s backbone: SMEs. Instead of tech for tech’s sake, it’s proper practical, so local shopkeepers can boost sales or streamline how they run things day-to-day, without a headache.

That shows why, for scaling up in Casablanca’s bustling startup ecosystem, aligning clever tech with real-world pain points is still the winning move.

KIFAL AUTO stands out even without shouting about its features. There’s a fair bit of mystery to their operation, but their reputation in the automotive e-commerce scene speaks volumes. Recognised as one of Casablanca’s most successful startups, they’re almost certainly filling a gap in how cars are bought, sold, or serviced in Morocco – and word is they’ve nailed some clever efficiency tricks behind the scenes.

If anything, KIFAL AUTO demonstrates how spotting and sorting local inefficiencies is pure gold for anyone trying to break out in Casablanca’s growing VC scene.

ONHYM Startup Program Ventures is Casablanca’s deep-tech answer for the mining and energy world. Born from Morocco’s main state agency, the various projects under this banner focus on resource exploration tech and energy sector efficiencies. Access to proper sector data and support gives these ventures a leg-up, proving just how vital the right incubator or accelerator can be for scaling innovation in legacy industries.

ONHYM proves that strategic public-private partnerships are shifting the ground for sector-specific startups in Casablanca – quite literally, in this case.

Yakeey is a Moroccan PropTech startup founded in Casablanca in 2022. The company offers a hybrid real estate platform that combines digital tools with human expertise to simplify buying, selling, and renting properties. In partnership with the National Council of Notaries, Yakeey launched an AI-powered property valuation tool to bring more transparency and accuracy to the market. With its innovative model, Yakeey is quickly positioning itself as a key player in modernizing Morocco’s real estate sector.

Casablanca’s founders are tackling tough problems across fintech, proptech, climate tech, and beyond – many using the kind of plug-in accelerators and meetups spotlighted by Arageek. Early-stage startup hopefulls would do well to stay flexible, polish their term sheet lingo, and always double-check the cap table (no one wants to realyse too late they gave away too much equity). Add in a snappier closing line or a fresh transition to connect founders’ tips with real local challenges, and this ecosystem will only get sharper, not just bigger, as the city’s next generation moves up from cafe pitches to the main stage.