Webook.com Expands in UAE, Revolutionising Regional Event Bookings

Editorial Team

Last updated 22-12-2025

3 min

Webook.

com is increasing its presence in the UAE, targeting entertainment and lifestyle experiences.

The platform offers a range of events, from local concerts to international festivals, in one place.

Webook.

com supports reliable ticketing with scalable infrastructure for managing high-demand events.

The company operates in five MENA countries, boasting 30 million booked tickets since its launch.

Their focus is on culture, connection, and creating memorable experiences, appealing to young users.

Webook.com has been making quite a bit of noise in the UAE lately, and not without reason. The Middle East‑born platform, which focuses on booking entertainment, dining, travel and all sorts of lifestyle experiences, seems to be doubling down on its presence across the Emirates after seeing strong traction. I remember chatting with a couple of early‑stage founders at an Arageek event last year who were already pointing to Webook.com as one of those regional players that might quietly reshape how people engage with live entertainment. At the time I thought they might be getting ahead of themselves, but it turns out they were spot on.

The company says it was built around a simple idea: making it easier for people to discover and book the things they actually want to do. That sounds obvious, but anyone who’s tried juggling multiple apps just to grab tickets for a weekend plan knows it can be a bit of a faff. Webook.com seems to be trying to fix that with a single platform covering entertainment, dining, sports, and even flights and hotels.

In the UAE, the platform has been growing its user base quickly while pulling in a range of big‑ticket events. Recent listings have stretched from Bassem Youssef’s comedy nights to Teddy Swims’ concerts and Disney on Ice. On the flip side, users can also book experiences outside the country, including Riyadh Season, MDLBEAST and even AFCON matches. I reckon that mix of global and local is what gives them an edge—people want choice, and Webook.com offers it without any fuss… well, most of the time.

Nadeem Bakhsh, the company’s CEO, put it rather neatly when he said the platform was built to help people find the experiences that “matter most,” whether that’s front‑row seats or lesser‑known gems. Expanding further in the UAE, he added, allows the team to bring a curated line‑up of events to a wider audience with a focus on quality and convenience.

Behind the scenes, the tech infrastructure appears to be a big part of their confidence. The platform has reportedly handled millions of transactions during major events, supported by real‑time queueing and integrations that can scale when demand spikes. Anyone in the region who has watched ticketing platforms crash during a popular launch knows how precious that reliability is.

The company, which already operates in five MENA markets and serves more than 13 million users, says it has crossed 30 million booked tickets since launch. As Webook.com deepens its UAE footprint, its pitch goes beyond simple expansion. The team talks about building a movement around culture, connection and shared moments. And believe it or not, that sentiment is catching on with younger audiences who prefer experiences over things.

As someone who’s seen plenty of startups talk big before delivering anything, I’m naturally cautious. But with the UAE market heating up and people craving more accessible entertainment options, Webook.com might just be tapping into the right space at the right time—even if their marketing can get a little too flashy for my taste. Still, the company seems chuffed to bits with its momentum, and users don’t seem to mind. The future of events booking in the region is definately getting more interesting.

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