Zain Backs AI CRM Startup Actly in Strategic Investment Move

Editorial Team

Last updated 6-05-2025

2 min

Actly, a Kuwaiti start-up, has secured investment from Zain Group's ZAINIAC innovation hub.

Founded by Ahmed Al-Obaid, Actly focuses on AI technologies to transform customer relationship management.

ZAINIAC fosters employee-driven tech ideas, enhancing entrepreneurial spirit and company competitiveness.

Actly’s AI solutions are automating 20,000 monthly interactions, improving customer service efficiency.

Plans include integrating solutions into Zain Kuwait's operations and expanding to other markets.

Looks like exciting times ahead for Kuwait's tech landscape! The Kuwaiti start-up Actly has just bagged an investment from Zain Group through its internal innovation hub, ZAINIAC. Actly, founded by Ahmed Al-Obaid, one of Zain Kuwait's bright young talents, specialises in artificial intelligence technologies aiming to revolutionise customer relationship management.

This new partnership falls right into Zain's strategy of nurturing entrepreneurial ideas from within their own ranks. ZAINIAC encourages employees to develop tech-driven initiatives with significant growth potential, fostering that all-important entrepreneurial spirit while making the broader company more competitive.

According to Zain, Actly is already showing promising results. Their AI assistants are cleverly designed to deliver highly personalised, interactive customer experiences, using behavioural analytics, predictive data insights, and real-time reporting. Seems they've been pretty busy too—automating upwards of 20,000 conversations monthly. Sounds like a dream come true if you've ever spent ages waiting around on hold—I’m sure we’ve all faced that headache at one point or another.

Actly has started trials with a few corporate clients, with the feedback so far described in Zain's statement as overwhelmingly positive, and they've announced plans to implement these solutions directly into Zain Kuwait's operations. Looking further ahead, there's also talk about expanding into other markets where Zain holds a presence. It's all part of Actly's bright-looking roadmap for the upcoming years.

This deal certainly signals good news for tech innovation in Kuwait, positioning both Actly and Zain as forward-thinking organisations keeping pace in today's rapidly evolving digital world. For anyone following tech start-ups—maybe even some avid Arageek readers out there—this sounds like one to watch closely. After all, supporting home-grown talent like Actly shows major local companies are serious about innovation within their own communties—something we can all welcome with open arms.

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