10XREVIV Takes Precision Health to New Heights with M42 Partnership

It’s not every day that three giants of biotech and wellness decide to join hands, but that’s exactly what’s happening in Abu Dhabi. US-based 10X Health and the UK’s REVIV Global have announced a strategic tie-up with Emirati health powerhouse M42 to launch **10XREVIV** — a collaboration that promises to push personalised health and longevity medicine into new territory.

The heart of this venture is the *10X Precision Nutrition System*, a patented platform dreamed up by 10X Health’s own scientists. It’s been a decade in the making, quietly evolving behind the scenes. The system digs deep — analysing up to 20 million genetic variants with, rather impressively, 99.97% accuracy. These are paired with blood biomarkers and lifestyle data to produce a 400-page report on each individual’s biological story. To put it plainly, it’s like having your body’s user manual suddenly rewritten in high definition.

From there, tailored interventions are proposed — nutrition adjustments, supplements, and other science-led tweaks designed to help people not just feel better but stay better. And beyond the techy wizardry, the partners have agreed on more concrete goals: launching a flagship Precision Longevity clinic, running a randomised control trial on IV nutrition for Type 2 Diabetes, and even rolling out a training curriculum for clinicians curious about bringing genetics into everyday practice.

Brandon Dawson, the no-nonsense CEO of 10X Health, said the company’s aim is to revolutionise how individuals “understand and optimise their own biology.” M42’s Albarah El Khani echoed that sentiment, saying the project fits neatly with the group’s vision of merging advanced tech with longer, healthier lives. REVIV Global’s founder, Sarah Lomas, added that the initiative isn’t just about algorithms and blood tests — it’s about “empowering individuals and advancing modern wellness globally.”

Now, I’ve seen plenty of wellness fads come and go — many of them a bit of a faff if I’m being honest — but this one feels different. Abu Dhabi’s health innovation scene has really started pulling its weight in recent years, quietly transforming from a regional hub into a serious global contender. I remember visiting a startup accelerator there last year, where a young founder told me, “Everyone talks about the future of health; Abu Dhabi’s actually building it.” Spot on, I thought.

That said, the proof will be in the pudding. Medical innovations can sometimes overpromise, but this partnership looks to have real legs. If the data holds true, and if doctors can indeed use these insights in day-to-day medicine, we might just see a genuine shift in how longevity care is delivered.

For Arageek and those of us passionate about the startup and innovation ecosystem in the MENA region, this feels like one of those stories that signals the region’s growing confidence — bold tech meets real-world impact. And believe it or not, behind all the futuristic talk of genomics and AI, the big idea remains beautifully simple: help people understand their bodies and live better. I reckon that’s something worth getting a bit chuffed about… even if it’s still early days.

*(And yes, if they can really make a 400-page report comprehensible to the average person — well, that’ll definately be an achievement.)*

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