Ajarlee Drives Innovation as Oman’s First Homegrown Car Rental App Launches

Editorial Team

Last updated 4-11-2025

3 min

Ajarlee, Oman's first local car rental app, connects customers and rental offices digitally.

Entrepreneurs Subhi and Nu’amani identified a gap in the market for localised services.

They secured support from the Authority for SMEs and ITHCA Group's Future Fund Oman.

Ajarlee's participation in tech events like COMEX helped expand their network and partnerships.

Planned offerings include digital insurance and monthly subscriptions for the broader Gulf market.

When I first came across Ajarlee — which literally means “Rent me the car” in Arabic — I thought, well, that’s spot on for what so many Omani drivers have probably been wishing for. Two local entrepreneurs, Mohammed bin Suleiman al Subhi and Majid bin Said al Nu’amani, have quietly built what’s being called the first homegrown car rental app in Oman. It’s a digital bridge between customers and rental offices, shaving off all that back‑and‑forth phone calling that usually turns into a bit of a faff.

Subhi comes from a business management background, while Nu’amani has been tinkering with software for more than ten years. The pair noticed something curious in the market — plenty of international platforms but no Omani‑made service that truly fit local needs. So, they rolled up their sleeves and got on with it. I reckon that was a brave move, especially given how traditional car hire outfits can be.

They actually visited hundreds of offices across the country, trying to get them on board. It must have been exhausting, but on the flip side, once owners started seeing results, trust followed. The project even got a helping hand from the Authority for Small and Medium Enterprises Development through a startup grant, before gaining investment from ITHCA Group’s Future Fund Oman. That sort of backing doesn’t come easy — many young founders would be chuffed to bits with that kind of support.

Ajarlee has already made the rounds at big tech gatherings like COMEX in Muscat and Bibaan in Saudi Arabia. During the former, the team apparently signed eight memoranda of understanding with local car rental partners. Beyond just bookings, the founders now say they’re cooking up digital insurance add‑ons and monthly subscription options. That could give them a foothold in the wider Gulf market, which, I mean, is definately no small pond.

What strikes me is how naturally this start‑up spirit aligns with what we talk about so often at Arageek — this growing energy among young innovators across MENA, eager to craft digital answers to traditionally offline problems. As Subhi put it elsewhere, the idea is to help build a smarter, more connected Oman. And if you’ve ever wrestled with an old‑school rental counter and a ballpoint contract that smudges in the heat, you’ll probably agree that can’t come soon enough.

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