Al Ansari and Emarat Partner for ‘Free Fuel’ Loyalty Boost in UAE

It’s not every day that two household names in the UAE shake hands on something that feels both practical and genuinely rewarding. Al Ansari Exchange, one of the country’s most trusted remittance and foreign currency service providers, has teamed up with Emarat, the long-standing energy retail company, to roll out a partnership designed to make customers’ everyday routines that bit easier – and, dare I say, a touch more exciting too.

At the heart of this new collaboration is the aptly titled “One Year of Free Fuel” campaign. In simple terms, one lucky winner will drive away (quite literally) with free petrol for an entire year, worth up to AED 10,000. To enter, customers only need to complete a money transfer through the Al Ansari Exchange mobile app or any branch, using a promo code along the way. And here’s the kicker – anyone using Emarat’s EmCan app doubles their chances, bagging two raffle entries instead of one.

That said, it’s not all about the big prize. Al Ansari Exchange has also thrown in a nice little perk for its loyal users. Members of the company’s Plus Rewards programme can now enjoy a 25% discount on car washes and Lube Express services at all Emarat stations, redeemable straight from the app using their loyalty points. It’s the kind of small saving that adds up, especially for those of us who seem to live in our cars here in the UAE’s traffic.

Ali Al Najjar, CEO of Al Ansari Exchange, said the collaboration reflects the company’s push to go “beyond traditional financial services” by finding “innovative solutions that add real value” to customers’ daily lives. Meanwhile, Ali Bin Zayed Al Falasi, Emarat’s Chief Retail Officer and Senior VP of Marketing, highlighted that tying EmCan’s ecosystem to Al Ansari’s reach helps make “everyday life easier” for customers juggling money transfers, refuelling, and car care.

Now, I reckon that’s spot on. It’s not just another marketing gimmick—it’s the kind of joined-up thinking we often talk about here at **Arageek** when covering how established players can make a tangible difference in people’s routines. On the flip side, I’m curious to see whether the reward mechanics remain smooth, because managing cross-app promotions can be, well… a bit of a faff.

What’s refreshing, though, is seeing two giants from quite different sectors—finance and fuel—cooperate in such a straightforward way. When I first came across startups doing similar cross-platform loyalty schemes across MENA, it struck me how much potential there is in simplicity. Partnerships like this one show that innovation doesn’t always have to mean flashy tech—it’s sometimes about making everyday tasks cheaper, faster, or just less of a headache.

And if I’m honest, seeing companies focus on making life easier for regular people—rather than just chasing tech headlines—makes me definatly a little chuffed. It’s a practical reminder that in the business of convenience, small wins can go a long way.

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