MASAHA Raises $1.5M to Revolutionise Traditional Tailoring with AI Automation

Editorial Team

Last updated 8-12-2025

3 min

MASAHA, a Kuwaiti startup, is modernising tailoring with AI and automation, raising $1,5 million.

Investors include Fifty Studios Holding and angel backers, highlighting growing interest in fashion tech.

The app now features enhanced AI tools for tailors, improving orders and real-time updates.

Faisal Al‑Qarnous, the CEO, emphasises the partnership's role in speeding up feature development.

Plans include expanding across the GCC and preserving traditional craftsmanship in the digital age.

MASAHA has been getting quite a bit of attention lately, and it’s not hard to see why. The Kuwaiti-born startup, which has been trying to modernise the tailoring world with a mix of AI and workflow automation, has just wrapped up its second Seed round at a $1.5 million valuation. Trendle, the company behind the platform, confirmed the raise, and the investor mix shows how seriously the region is now taking fashion tech — something that, honestly, used to be a bit of a faff for tailors and customers alike.

The round brought in support from Fifty Studios Holding, several angel investors, and legal oversight from Dr. Yaqoub Al‑Sane’s office. It’s a blend of tech expertise, marketing muscle, and steady legal guidance. I’ve seen a lot of early-stage deals in the region through Arageek’s coverage, and I reckon this one stands out because MASAHA is tackling a niche many people underestimated: Gulf traditional dressmaking. It’s hyper-local, deeply cultural, and, believe it or not, still largely undocumented digitally.

During the Nexus Conference, the team showed off a rebuilt version of the app. From what was shared, it seems much smoother to use and now features an upcoming layer of AI tools to help tailors manage orders, reduce mistakes, and keep customers updated in real time. Anyone who has ever tried getting a thobe altered last‑minute knows how stressful that dance can be… well, I mean, especially during Eid.

Among the new backers, Fifty Studios Holding steps in as a core technology partner, while Waleed Al‑Sulaim joins as both a marketing partner and angel investor. Additional support came from Green Company’s Mohammed Al‑Fahad and angel investor Abdulmohsen Khaled Al‑Sane.

Faisal Al‑Qarnous, MASAHA’s co‑founder and CEO, described the raise as a moment of validation for how the company has blended technology with operations. He noted that the new partnerships will help speed up feature development and improve the customer experience. He also highlighted the legal team’s role in getting the round across the finish line — never the most glamorous part of startup building, but spot on in importance.

Looking ahead, MASAHA plans a phased scale‑up and has its sights set firmly on the GCC, with wider expansion expected between 2026 and 2027. The ambition is clear: equip tailors with automation tools so they can run more efficient workshops and tap into a growing digital fashion economy. On the flip side, it could also help preserve craftsmanship in a world where traditional trades sometimes struggle to keep up with tech’s pace.

Watching startups like this emerge always reminds me of the early days when I first started following MENA founders for Arageek. Back then, digitising something as old-school as tailoring felt almost impossibly niche. Now it’s becoming a billion‑riyal opportunity. And I’m honestly chuffed to bits to see such ideas move from the margins to the mainstream — even if my own stitching skills are, frankly, terrible and definately not improving anytime soon.

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