Alinma Bank and Visa Hit the Fast Lane with Motorsport Partnership

Malaz Madani

Last updated 2-10-2025

3 min

Alinma Bank partners with Visa to feature their branding on VCARB motorsport gear and cars.

Mohammed Al Muwannas highlights shared values of speed and innovation in this marketing strategy.

Visa's Ziad Chehade promises cardholders unique experiences linked to motorsport's popularity.

This deal enhances Alinma's visibility and aligns with broader brand-building strategies in the GCC.

The partnership signals the bank's adventurous marketing strategy despite the usual banking safety image.

Alinma Bank has teamed up with Visa in a deal that puts both names on the racing grid, quite literally. The partnership will see the bank’s branding splash across the Visa Cash App Racing Bulls (VCARB) cars, helmets, and race suits at a number of high-profile races across the Gulf, including Bahrain, Saudi Arabia, Qatar, and Abu Dhabi. For a homegrown bank to be side by side with the heartbeat of motorsport—fast cars, high stakes, global spotlight—it’s a statement of intent as much as it is a marketing play.

Mohammed Al Muwannas, who heads Marketing and Corporate Communications at Alinma, explained the fit by pointing to values like speed, precision and innovation—hallmarks of both motorsport and, apparently, modern banking. Visa’s Ziad Chehade added that the tie-up means cardholders get more than a logo on a car; they get a shot at unique experiences tied to the sport’s rising popularity in Saudi Arabia and the wider GCC. That’s spot on when you consider how Formula 1 and other racing events have become near sell-outs in the region.

From my side at Arageek, this kind of move reminds me of how startups in MENA hustle to gain visibility. You don’t always have endless resources, so you attach yourself to something buzzing with energy. It might be esports one year, it might be green tech the next. Motorsport just happens to be the shiny stage right now, and Alinma clearly wants in. I reckon it’s a clever call, though I’ve always thought banking and racing make an odd couple—money is supposed to be safe, racing… well, it’s anything but.

That said, by partnering with Visa, the bank is leaning hard into customer rewards. The promise is access to “one of a kind” experiences, essentially taking cardholders beyond the usual points and cashback story. Whether that translates into real value or just bragging rights is another debate. On the flip side, even if some fans see it as a bit of a faff, the visibility alone helps Alinma pin its colours to the global mast.

And believe it or not, these alliances aren’t just glossy logos. From what we’ve seen across the region, such deals often feed into broader brand-building strategies—banks and fintechs tying themselves to lifestyle, sport, and culture so they don’t look like faceless institutions. For startups watching from the sidelines, it’s a reminder: people don’t just buy a service, they buy an experience. That’s something we at Arageek hear time and time again when small founders share their journeys.

All told, the Alinma–Visa partnership puts Gulf banking squarely in the fast lane. Whether customers end up chuffed to bits or mildly indifferent, the experiment is already turning heads. And in a world where attention is the hardest currency, that might be half the race won already—even if it’s not a perfect straighforward finish.

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