Anghami’s Revenue Doubles as Warner Bros. Investment Fuels Growth Plan

4 min
Anghami's revenue nearly doubled to $48.
4 million after integrating OSN+.
Subscription growth surged 97%, despite a $37.
1 million loss from expansion costs.
A $57 million Warner Bros.
Discovery investment boosts their exclusive content edge.
Partnerships with PlayStation, Noon.
com, and Talabat broaden Anghami's reach.
More exclusive content is planned for early 2026, with profitability challenges ongoing.
Anghami has shared its financial results for the first half of 2025, and the numbers paint a picture of a company in the middle of a major shift. The headline figure is pretty striking: revenue hit 48.4 million dollars, almost double what it was a year earlier. A big chunk of that came from subscription income, which climbed to 43 million dollars after the OSN+ integration. As Elie Habib put it, the platform managed to keep things running smoothly with 99.9% uptime and even pushed app ratings up from 3.8 to 4.6 stars — no small feat in a region where users don’t hesitate to voice their opinions.
What really caught my eye — and I reckon many in the MENA startup scene will feel the same — is the impact of Warner Bros. Discovery stepping in with a 57 million‑dollar investment in OSN Streaming. That deal means HBO and Max Originals stay exclusive to OSN+ viewers across the region, which gives Anghami a stronger entertainment edge. When I chat with founders in the MENA ecosystem, they often say that exclusive content can make or break a platform. This feels like one of those spot on strategic moves.
Subscriber growth tells its own story. Paid subscribers jumped 97% year‑on‑year, reaching 3.54 million by the end of June, and total registered users across MENA crossed the 120‑million mark. On the flip side, all that expansion comes at a cost. Heavy investment in acquiring OSN+ subscribers and handling integration expenses pushed the company into a 37.1‑million‑dollar loss. That said, Anghami’s management seems keen on trimming costs and getting more out of the scale they’ve built — something that, well… I mean, every startup in the region eventually has to face.
The integration of music and video on a single platform appears to be paying off, with many users shifting from music‑only plans to full entertainment packages. And believe it or not, distribution partnerships with PlayStation and Noon.com are helping Anghami reach audiences who might not have considered a streaming bundle before. Add to that a few high‑profile events — the Amr Diab & Adam Port concert in Abu Dhabi and Nancy Ajram’s Riyadh Boulevard show — and it’s clear the brand is doing more than just hosting content; it’s cementing its cultural presence.
Just after the reporting period, Anghami also teamed up with Talabat. For a platform hungry for new acquisition channels, that’s certainly an interesting move. I’ve seen plenty of MENA startups try to tap into food‑delivery ecosystems, but not many manage to pull it off without a bit of a faff. Let’s see how this one plays out.
Looking ahead, Anghami says more exclusive regional productions and international content are lined up for early 2026, aiming to sharpen its competitive edge. The company expects revenue to keep climbing through the second half of the year, even though profitability will remain under pressure until the full benefits of integration and cost adjustments settle in. It’s a long game, basically, and not all investors love waiting — but the streaming market here has always moved at its own pace, you know?
From where I stand at Arageek — usually surrounded by stories of founders juggling product rollouts, funding gaps, and the occasional last‑minute pivot — Anghami’s journey feels familiar. Big bets, big risks, and a regional market that’s both promising and tricky. If they can steady the ship financially while keeping all this momentum, they’ll be chuffed to bits with where they land. And yes, I definately think the next 12 months will be telling.
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