Glamera to Acquire Bookr Group in Major Middle Eastern Beauty Tech Play

Editorial Team

Last updated 27-01-2026

3 min

Glamera signed an MOU to acquire Bookr Group, signalling faster consolidation in beauty and wellness tech.

Founded in 2022, Glamera has processed over SAR 4 billion with more than 4,500 partners.

Bookr adds “solid ground game”, with 300,000 users and operations across key GCC markets.

The deal aims to build a “unified, AI-powered ecosystem” and speed up regional expansion.

Hijazi called it a “turning point”, eyeing scale, efficiency and a future stock market listing.

Glamera Holding, a lifestyle technology platform based in the Middle East, is making a clear play for scale after signing a memorandum of understanding to acquire Bookr Group, which operates across Kuwait, Bahrain and Saudi Arabia. It’s another sign that consolidation in the region’s beauty and wellness tech scene is well and truly gathering pace.

Founded in 2022 by Mohamed Hassan Hijazi and Omar Fathy, Glamera has built a platform serving salons, clinics and other service providers, processing transactions worth more than SAR 4 billion so far and working with over 4,500 partners. That kind of momentum isn’t easy to come by. I remember chatting with founders at regional events a couple of years back who said payments and bookings were still a bit of a faff for small beauty businesses, so seeing these numbers feels spot on.

Bookr, for its part, brings solid ground game. The company runs a service-provider management system alongside a consumer booking app used by more than 300,000 people, offering scheduling and operational tools across several GCC markets. Believe it or not, that local know-how can be just as valuable as shiny technology when you’re trying to crack multiple countries at once.

The idea behind the deal is to deepen Glamera’s footprint in the Gulf’s fast-growing beauty and wellness segment and to push ahead with its vision of a unified, AI-powered ecosystem for both businesses and end users. After the transaction goes through, Bookr’s operations and market presence are set to be folded into Glamera’s wider platform, with the aim of speeding up expansion and tightening efficiencies.

Hijazi has described the move as a turning point, signalling Glamera’s shift from high-growth startup to a more mature regional platform, and tying it to longer-term plans that include a future stock market listing. He also pointed to the immediate boost in reach and market share, alongside plans to roll out AI tools designed to improve user experience and optimise back-end operations for beauty and wellness players.

From Bookr’s side, CEO Eng. Zaina Al‑Bader said the acquisition underlines the strength of the company’s offering and opens the door to faster growth, with both teams aligned on expansion, product integration and sales activation. That said, I reckon the real test will be execution — integrations are never simples, especially when different markets and cultures are involved.

If all goes to plan, the combined platform is expected to serve millions of users across the Middle East, covering everything from bookings and scheduling to digital payments, POS systems, salon and clinic management, AI-driven analytics and even supply-chain links. For readers following startup stories on Arageek, it’s another reminder that lifestyle tech in the region is no longer a niche play. On the flip side, it raises the bar for smaller players trying to stand out in an increasingly crowded space… you know?

🚀 Got exciting news to share?

If you're a startup founder, VC, or PR agency with big updates—funding rounds, product launches 📢, or company milestones 🎉 — AraGeek English wants to hear from you!