AI

ASUS Unveils AI-Powered Devices in Oman, Embracing Vision 2040 Goals

Malaz Madani
Malaz Madani

3 min

ASUS and Suhail Bahwan Group highlighted AI-enhanced productivity for Oman businesses at a well-attended event.

The event showcased ASUS gadgets like the ExpertBook and rugged Chromebook, sparking interest among attendees.

ASUS aligns with Oman’s Vision 2040, focusing on digital transformation and local priorities.

ASUS emphasises sustainability, using recycled materials and renewable energy for greener operations.

Future plans include expanding events across the Gulf region, encouraging innovation and new opportunities.

Over in Muscat, ASUS and its longtime partner Suhail Bahwan Group joined forces to host a lively event spotlighting how smarter tech and AI are reshaping productivity for businesses in Oman. The turnout was nothing to sneeze at – more than 100 folks from education, business, and public sectors gathered to get a close-up look at ASUS’s freshest devices. As someone who’s seen plenty of glitzy unveilings, I can say this one genuinely buzzed with curiosity over new approaches to doing things better and faster.

The company put its newest gadgets front and centre, including the ExpertBook P & B lineup, their rugged Chromebook, and the All-in-One (AiO) range. You could feel a bit of healthy competition in the air, with attendees sizing up which devices might give them an edge. ASUS isn’t shy about pushing for innovation – it’s practically the cornerstone of its reputation, and the crowd seemed well aware.

Now, I reckon one thing that stood out was ASUS’s nod to Oman’s Vision 2040, which aims for a higher quality of life through digital transformation. It's easy enough to make promises, but seeing these firms genuinely lean into local priorities – well, that's spot on in my book.

Mohit Bector, the regional commercial lead for ASUS’s business division, described the event as a two-way street: “The event is a platform for us to engage with customers, to understand their evolving needs and innovate our products and services to benefit them.” He also didn’t miss the chance to thank Suhail Bahwan Group, calling Oman a linchpin for ASUS’s growth in this neck of the woods. I’m not a fan of corporate clichés, but there was a sense of purpose here – it wasn’t all just for show.

Turning to ASUS’s actual kit, the ExpertBook series aims squarely at balancing portability with grunt and reliability, supposedly built to survive the rough-and-tumble of real working life. The Chromebooks, on the flip side, seem tailored for students – think speedy performance, regular Chrome OS updates, and batteries that last all day (which, having tested more than a few, is no small feat). Their ExpertCentre AiO PCs round out the line-up, built tough with decent security options – a must for any business that doesn’t fancy scrambling after cyber slipups.

Did you know ASUS has racked up over 71,000 awards to date? Quite the haul! On top of the tech razzmatazz, the company made a point of highlighting its efforts to go green, from using more recycled materials to powering its sites in Taiwan entirely with renewable energy. It's encouraging to see tech giants taking sustainability seriously, though I'd like to see more transparency on what’s actually changing day to day.

Looking ahead, ASUS and Bahwan Projects & Telecom say they intend to keep up the momentum with more events – not just in Oman, but across the wider Gulf region. As someone who’s always rooting for startups and fresh ideas, especially here in the MENA region, I find these efforts more than just a bit of a faff; they help create room for new players to step in and shake things up. And if nothing else, it leaves me feeling, well… cautiously optimistic that the right kind of buzz is brewing.

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