AXA Egypt Streamlines Governance to Drive Innovation and Growth Ambitions

Editorial Team

Last updated 16-01-2026

3 min

AXA is unifying its Egypt operations under “ONE AXA” to gain speed and clarity.

The group combines AXA Egypt, OneHealth, and inclusive insurer SAWA within one governance model.

Minoush Abdelmeguid becomes CEO, while Omar Shelbaya exits after building AXA’s local presence.

Health is elevated as OneHealth’s leader joins the executive committee.

AXA aims to “double its business” in Egypt by 2030 through cohesion and innovation.

AXA has decided to tidy up its house in Egypt, bringing its different businesses under a single governance model known as ONE AXA. The move groups together AXA Egypt, which has been active in insurance since 2015, OneHealth, a healthcare platform handling more than one million consultations a year, and SAWA, the joint venture with Egypt Post for Investment that introduced the country’s first inclusive insurance company. On paper it might sound like a bit of a faff, but in practice it’s about speed, clarity, and getting protection services to people without unnecessary layers.

As part of this transformation Minoush Abdelmeguid has been appointed CEO of AXA in Egypt where she will oversee the activities of AXA’s three entities in Egypt, AXA Egypt, OneHealth and SAWA while reporting directly to Nuria Fernandez CEO of AXA Africa and Türkiye.

Hassan El-Shabrawishi, Chairman of AXA Egypt and CEO of AXA International Markets, thanked Shelbaya for his leadership, noting that the company is now a decade into what he called its entrepreneurial journey in Egypt. He said the strengthened governance is designed to accelerate protection, health, and financial inclusion, adding that Abdelmeguid’s leadership would help unite AXA Egypt, OneHealth and SAWA around a shared ambition to build a more secure and inclusive future, with innovation at the core.

Abdelmeguid brings more than 25 years of experience across banking, FMCG and automotive, with senior stints at Egypt’s Financial Regulatory Authority and a track record in business transformations. She joined AXA in July 2025 to head SAWA and now steps up with a mandate to deliver a more cohesive customer experience and sustainable growth. The wider goal is bold: to double AXA’s business in Egypt by 2030, which, honestly, is easier said than done… but not impossible.

From where many of us at Arageek sit, this kind of consolidation is something founders often underestimate. I’ve seen startups in the region struggle simply because teams were pulling in different directions, so I reckon AXA’s move could definately help cut through internal noise and free up energy for actual innovation. That said, the proof will be in how smoothly these platforms work together day to day. Getting governance right is one thing; making it work on the ground is another. Still, if done well, this could leave AXA chuffed to bits—and set a useful example for other players trying to scale in Egypt’s fast-moving market.

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