Cloud Concept and Make Unite to Boost MEA’s Automation Efforts

Cloud Concept, one of the UAE’s leading platinum partners for monday.com, has just teamed up with Make — a visual automation and orchestration platform — to expand its digital automation portfolio across the Middle East and Africa. In simple terms, the partnership means organisations in the region will soon have an easier way to connect their sprawling tech stacks without all the faff that usually comes with integration headaches.

The new offering introduces Make Managed Services through Cloud Concept, combining consulting, implementation and monitoring under one roof. What caught my eye is that this makes Cloud Concept among the very first in the region to roll out a full-service Make package. It’s clearly positioning itself to catch the wave of automation that’s been sweeping through Gulf enterprises over the past couple of years.

Bryan MacKenzie, Cloud Concept’s CEO, hit the nail on the head when he said that large-scale automation is becoming central to business operations in the Middle East. He reckons that as firms want quicker and less costly ways to connect their apps and data, pairing Make with monday.com could be a game-changer. Andreas Ostermaier, Director EMEA at Make, echoed that optimism, calling Cloud Concept an “ideal partner” thanks to its proven experience and strong regional presence.

That said, I do wonder if too much automation might leave some companies chasing complexity for its own sake — I’ve seen startups in the region automate before they even know their real processes! Still, for big teams already buried in spreadsheets and disjointed software, this move sounds spot on. Packages are already available across the UAE, Saudi Arabia, and wider MEA markets, with three tiers — Starter, Growth and Scale — so there’s something for every stage of a company’s automation journey.

At Arageek, we’ve often seen how partnerships like this can light a fire under digital transformation efforts. I remember chatting with a founder in Riyadh who said his team had to juggle five different platforms just to manage one client project. If tools like Make can simplify that... well, you can’t blame them for feeling chuffed to bits.

You can find more details at *cloudconceptgroup.com* or *make.com*. It’s another sign that the region’s startup and enterprise scene is transitioning from experimentation to full-blown automation maturity — which, if done right, could be good news for productivity, and maybe, just maybe, fewer late nights fixing integrations gone wrong.

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