Unifonic Expands into Jordan, Boosting Middle East’s Digital Transformation Ambitions

Editorial Team

Last updated 29-12-2025

3 min

Unifonic is expanding into Jordan, supporting digital transformation in the Middle East.

The company values Jordan's growing digital economy and talent pool.

Jordan's government supports tech companies to boost sustainable public‑private cooperation.

Unifonic provides secure AI-driven tools, enhancing Jordan's tech landscape.

Such expansions often inspire collaborations and energise local early‑stage founders.

Unifonic has pushed further into Jordan, marking another step in its ambition to support digital transformation across the Middle East, especially in sectors where security and compliance aren’t just nice-to-haves but absolutely essential. I’ve always found Jordan’s tech scene a bit underrated, and seeing a major regional player double down there feels, well… spot on.

The company, known for its AI-driven customer engagement tools, says it’s confident in Jordan’s growing digital economy and its deep pool of talent. Ahmed Hamdan, Unifonic’s CEO, highlighted the country’s ecosystem as a solid base for companies hoping to innovate and scale across the region. His words echoed a sentiment I’ve heard many times when speaking with founders around MENA: Jordan may be small, but its tech capabilities pack a punch.

Jordan’s Minister of Digital Economy and Entrepreneurship, His Excellency Eng. Sami Smeirat, also welcomed the expansion, praising Unifonic’s role in nudging digital transformation forward in neighbouring markets. That said, what stood out to me was his reference to the public sector’s collaborative approach. Anyone who’s tried navigating government processes in the region knows it can sometimes be a bit of a faff, so hearing officials emphasise partnership always catches my ear.

Through Jordan Source, the Ministry continues to back technology companies entering or growing within the country. It’s part of a broader push to attract high‑value investments and build sustainable public‑private cooperation—something I reckon is essential if Jordan wants to cement its place as a regional tech hub rather than just an outsourcing destination.

Unifonic, for its part, provides secure and compliant tools for enterprises and government bodies to create smart customer journeys. The company is already viewed as one of the region’s most trusted AI platforms, and its presence in Jordan adds another layer to the country’s entrepreneurial landscape. And believe it or not, these partnerships often end up sparking unexpected collaborations; I’ve seen similar moves in other MENA countries trigger mini‑clusters of startups around major players.

As Unifonic strengthens its relationships with Jordanian stakeholders, the hope is that it will contribute meaningfully to the local digital economy while feeding into the wider regional shift toward tech‑driven services. At Arageek, we’ve long admired how such expansions can energise early‑stage founders—sometimes all it takes is one big player to tip the scales and get people chuffed to bits about new opportunities, even if the journey ahead is definately not without challenges.

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