Deliverect Debuts Self-Service Kiosk in MENA, Revolutionising F&B Ordering Dynamics

Editorial Team

Last updated 6-01-2026

3 min

Deliverect launches self-service Kiosk in MENA, enhancing the fast-growing F&B industry's efficiency.

The technology cuts ordering time by 17% and increases average ticket sizes by 30%.

Real-time stock updates ensure diners only see available menu items, preventing frustration.

The cloud-based Kiosk offers flexible setups, supporting diverse restaurant spaces.

Operational in 52 markets, Deliverect supports over 68,000 venues, including major global chains.

Deliverect has rolled out its self‑service Kiosk across the MENA region, a move that seems to land at just the right moment for the fast-growing F&B scene here. I’ve seen plenty of restaurants across the region wrestling with long queues and grouchy customers—well… I mean, who hasn’t waited far too long for a simple order?—so watching more smart tech trickle into everyday dining always feels a bit spot on.

The Kiosk itself is designed to let customers browse, order and pay on their own, without needing staff to jump in. According to the company’s earlier rollouts in places like Germany, Spain and the UK, it has already cut average ordering time by 17%, while about half of all orders include an upsell. And believe it or not, restaurants have seen ticket sizes go up by around 30%, thanks to automated suggestions and bundled options nudging people to add “just one more thing.” I reckon plenty of operators around here will be chuffed to bits with numbers like that, especially as many still rely on pretty manual systems.

Naji Haddad, Deliverect’s Vice President for EMEA, described the launch as an important milestone, saying the tech has been helping restaurants boost productivity and revenue while giving customers a smoother experience. From what I’ve seen in the startup world—particularly through Arageek’s work with early-stage founders—tech doesn’t solve every problem, but when it removes a bit of a faff from daily operations, teams suddenly have more breathing room to focus on growth.

Deliverect Kiosk isn’t just a fancy touchscreen either. It sits on a cloud-based system that syncs menus across locations in real time, making sure diners only see what’s actually in stock. Operators can choose from floor-standing, wall-mounted or countertop setups depending on their space, which is handy because many restaurants in the region operate out of compact units or shared kitchens. The real-time stock sync might sound like a small detail, but anyone who’s worked in F&B knows how quickly things spiral when customers keep ordering items that just ran out.

Deliverect itself has been around since 2018 and has grown into a broad ecosystem of tools supporting both on-premise and delivery-first businesses. Its portfolio includes solutions for restaurant automation, grocery retail, direct ordering and even delivery dispatch. The company now operates in more than 52 markets, supporting over 68,000 establishments—including global chains like Burger King, Little Caesars and Pret A Manger—and has processed more than a billion orders across platforms such as Keeta, Noon, Careem and Jaheza. Quite a climb, even if the press materials make it sound rather effortless.

On the flip side, self-service tech isn’t every diner’s cup of tea, and I’m not a fan of kiosks that are slow or glitchy—definately a mood killer when you’re hungry. But as long as the systems stay responsive, and restaurants don’t ditch human service altogether, there’s room for both approaches to coexist.

With the region’s appetite for efficient dining experiences growing fast, Deliverect’s timing feels intentional. And if the Kiosk really does help restaurants speed things up without diluting hospitality, more brands across MENA may soon be tapping their way through orders instead of queueing for them.

🚀 Got exciting news to share?

If you're a startup founder, VC, or PR agency with big updates—funding rounds, product launches 📢, or company milestones 🎉 — AraGeek English wants to hear from you!