EazyPay and Tamara Team Up to Revolutionise BNPL in the Gulf

EazyPay and Tamara have just shaken hands on a partnership that, frankly, could make the whole ‘Buy Now, Pay Later’ game in the Gulf a lot smoother. Anyone who’s ever struggled with checkout faff—especially in the world of digital payments—will probably spot the value straight away. EazyPay, drawing on its reputation as a reliable Bahraini fintech outfit, is stepping in as the local acquirer for Tamara, who’ve made pretty big waves already with their flexible payment offering across the GCC.

Now, I’ve watched plenty of fintech alliances over the years at Arageek, and honestly, few manage to strike the right balance between innovation and reliability. This one, though, seems to tick both boxes. The official agreement, signed in Manama, marries EazyPay’s robust infrastructure with Tamara’s BNPL platform, so businesses can offer a breezier checkout and customers get to break up their payments without a hitch—a win-win, really. I reckon anything that cuts down extra steps at checkout is spot on, considering how many of us give up at the slightest delay.

What stands out (aside from the usual business handshakes) is how both leaders seem genuinely invested in the partnership. Nayef Tawfiq Al Alawi, founder and CEO of EazyPay, talked up Tamara as “a trusted choice for consumers seeking flexible payments,” and described the combo as unlocking “a smoother, faster, and more reliable payment experience.” On the flip side, Faris Al Obaid, Tamara Bahrain’s CEO and vice chairman, called the deal “thrilling”—not just another corporate line, for once. He made a point of saying that local knowledge was key to speeding up Tamara’s expansion and improving how people pay.

Digging in a bit, the collaboration aims to bolster transaction security and reliability, which is music to the ears of anyone handling online payments in our region. And believe it or not, they aren’t just hoping to keep up with the fast-moving digital commerce scene—they want to set new benchmarks for the whole Gulf, not just Bahrain. That’s quite an ambition and, if it pays off, could keep local merchants chuffed to bits.

Of course, only time will tell if this partnership can live up to its promise, but I’d say the pieces are in place for something signifcant. For those of us cheering from the sidelines at Arageek, anything that lowers barriers and gives startups more freedom to thrive gets our seal of approval—even if making payments less of a headache is still, sometimes, a work in progress.

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