Engagesoft Unveils Leadership 360, Revolutionising Leadership Assessment in MENA

Engagesoft has rolled out a new tool called Leadership 360, and it’s already grabbing attention among companies across the region that have been trying—often with a bit of a faff—to run proper leadership assessments. The launch took place in Riyadh, where the Saudi-based platform unveiled the system as a fresh way for organisations to understand how their leaders actually behave, not just how they *think* they behave.

The idea is simple enough: gather feedback from managers, colleagues, direct reports and the leaders themselves, then turn that mix of perspectives into something clear and useful. But anyone who has worked in HR or startup leadership, as many at Arageek often bump into, knows that these traditional 360 reviews can feel messy and generic. Engagesoft seems keen to fix that by leaning on a science-backed competency model and an analytics engine that cuts through the noise. I reckon that’s spot on for teams trying to get past vague feedback like “needs to communicate better,” which we’ve all heard one time too many.

Omar Tahboub, Engagesoft’s CEO and co-founder, said the tool is built to give leaders “genuine self‑awareness,” adding that it pulls together anonymous, secure input and turns it into development steps people can act on straight away. And believe it or not, that alone can change the tone inside a company—nothing shifts culture faster than having managers who know what they’re good at and where they fall short.

What stands out here is how Leadership 360 plugs into Engagesoft’s wider ecosystem. Because it sits alongside their Engagement and Experience products, companies get one connected view of culture, leadership and performance. One detail that caught my eye is the platform’s ability to link behaviour directly to engagement outcomes—so if a team is struggling with morale or retention, HR leaders can trace the patterns back to specific leadership habits. On the flip side, the platform isn’t just diagnostic; it also suggests AI-driven actions and bundled plans to make improvement ongoing rather than a once-a-year chore.

This move follows Engagesoft’s $3.5 million Pre-Series A round led by Silicon Badia, fuelling its push to expand and refine its AI-based organisational tools. The company now supports 120 enterprise clients in seven countries, from Saudi Arabia to Palestine—a reminder of how quickly the region’s HR tech scene is maturing. I was once chatting with a founder at a MENA startup event who said leadership development often gets treated like an afterthought, almost an optional add‑on. Well… I mean, tools like this show that era might be ending.

Founded in Amman in 2021 and now operating out of Riyadh, Engagesoft positions itself as an employee engagement and organisational effectiveness platform, blending validated surveys with analytics to help companies figure out what’s really happening inside their workforce. If the demand for measurable culture and performance tools continues, this new product might end up being more influential than it first looks. For now, HR teams across the region seem chuffed to bits to have something that doesn’t feel like the same old template.

And just to be clear, all this momentum around leadership tools reflects a wider shift we keep seeing at Arageek: organisations across MENA are moving beyond buzzwords and actually investing in behavioural insights. It’s definately a sign of a market levelling up.

🚀 Got exciting news to share?

If you're a startup founder, VC, or PR agency with big updates—funding rounds, product launches 📢, or company milestones 🎉 — AraGeek English wants to hear from you!

✉️ Send Us Your Story 👇

https://en.arageek.com/send-us-your-story-or-a-news-tip