FitXpert Lands Major Funding to Disrupt Middle East Fitness Industry

Editorial Team

Last updated 6-01-2026

3 min

FitXpert secures a seven-figure investment from Foras Investment to accelerate growth.

Founded by Salah Selim and Mostafa Mahmoud, FitXpert streamlines the fitness industry's fragmented processes.

The investment provides not just funding, but networks, expertise, and faster decision-making.

Foras Investment sees FitXpert as poised for expansion into Gulf markets with higher service expectations.

Funds will scale technology and drive regional expansion as the industry professionalises.

FitXpert, the Egyptian SportsTech startup that’s been quietly building momentum in the fitness and nutrition space, has just secured a seven‑figure strategic investment from Foras Investment. The deal comes through the 0107 Invest initiative, which has been catching attention lately for backing founders beyond the usual Cairo circuit. I’ve always felt that when fresh capital meets real operational need, things can move surprisingly fast—and FitXpert seems to be at that exact crossroads.

The company, founded by Salah Selim and Mostafa Mahmoud, has spent the past few years trying to bring some order to what has often been a bit of a faff in the regional fitness industry. Many trainers and nutrition centres still juggle spreadsheets, WhatsApp messages, and paper files—something I’ve seen firsthand while speaking with founders and coaches across the MENA region through my work at Arageek. FitXpert’s platform pulls all of that into one structured system, from programme design to progress tracking and follow-ups. It’s the kind of basic infrastructure that feels long overdue.

Selim described the investment as more than a financial boost. He sees it as validation of a long-term vision that extends well beyond the current product. His co-founder Mahmoud echoed that, saying the partnership brings not only funds but also networks, expertise, and—crucially—faster decision-making. That last point is spot on; nothing slows a startup down like drawn-out operational bottlenecks.

Foras Investment’s owner, Mohamed Aboulnaga Negaty, highlighted that FitXpert impressed him through the evaluation process, both in terms of performance and team capability. He also mentioned a personal connection to the founder being from Mansoura, which gave the deal an extra layer of resonance. And believe it or not, those personal touches do sometimes shape which companies get the final green light. Negaty expects the partnership to support FitXpert’s expansion into Gulf markets next—territories where fitness spending tends to be higher and expectations around service quality a bit sharper.

The funding will now go toward scaling the tech stack, building new product layers, and preparing for a regional push throughout 2026. I reckon the timing works in their favour; the Arab fitness and nutrition market has been steadily professionalising, and platforms like FitXpert are slowly becoming the backbone of that shift. On the flip side, competition is heating up too, so execution will matter more than ever.

Still, with consistent growth and a clear understanding of day-to-day practitioner needs, FitXpert enters this next phase with solid footing. If they play their cards right, they could end up shaping how fitness businesses operate across the region—turning what used to be chaotic admin into something far more streamlined… and frankly, less of a headache. In a space where fragmentation has been the norm, that’s something to be chuffed about, definately.

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