eToro Launches Retail Investor Engagement Initiative With Stockperks Partnership

Mohammed Fathy

Last updated 3-02-2026

3 min

eToro launches a shareholder engagement initiative with Stockperks to bring investors closer than share prices.

The programme offers education, events and access to leaders, building on its social investing roots.

Yoni Assia says it focuses on “access, education and community”, not short-term rewards.

Stockperks hails eToro as leading “democratising investing” through year-round investor engagement.

With 40 million users, eToro hopes to turn passive shareholders into long-term advocates.

eToro is taking another step to cosy up to its retail investors, this time through a new shareholder engagement initiative launched in partnership with Stockperks. The idea is straightforward: give everyday shareholders more ways to feel connected to a company they own, beyond watching the share price jump around.

Founded back in 2007, eToro has long pitched itself as a social investing platform rather than a lonely trading terminal. I still remember founders in the region telling me years ago that copying trades and chatting with other investors felt like a breath of fresh air, not just another screen of red and green numbers. That community-driven thinking is very much at the heart of this latest move.

Through the new initiative, eligible eToro shareholders will get access to educational content, special events, and opportunities to hear from company leaders and market experts. It sits alongside existing programmes like the eToro Club, but this one is more explicitly aimed at shareholders who want to stay engaged for the long haul. In simple terms, it’s about learning, dialogue and sticking together, rather than flashy one-off perks. And believe it or not, that long-term focus is often what’s missing in retail investing.

Yoni Assia, CEO and co-founder of eToro, said the company was built on empowering people through access, education and community. He noted that retail investors have helped shape eToro’s journey and will continue to do so, adding that the initiative is less about rewards alone and more about strengthening relationships with shareholders and building a platform where people can participate in global markets together.

Stockperks, which specialises in shareholder loyalty and engagement, is equally upbeat. CEO and co-founder Agnies Watson described eToro as being at the forefront of democratising investing, saying the partnership would allow the company to engage retail investors year-round with exclusive educational benefits and insights.

That said, I reckon this kind of initiative also reflects a wider shift we’re seeing across fintech: retail investors want more transparency and a sense of belonging, not just slick apps. From an Arageek perspective, this feels spot on for a region where startup communities thrive on shared knowledge and close networks. On the flip side, execution will be key, because half-baked engagement schemes can be a bit of a faff.

Still, with around 40 million registered users across 75 countries, eToro has scale on its side. If done well, this shareholder engagement push could turn passive investors into active advocates, and that’s no small win in today’s crowded fintech landscape. Whether it truly delivers on its promise remains to be seen, but for now, eToro is making it clear that retail investors matter, definately more than ever.

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