Hypeo AI Lands $200K to Revolutionise Influencer Marketing in MENA Region

Editorial Team

Last updated 22-10-2025

2 min

Hypeo AI, a Moroccan startup, secured $200,000 in pre-seed funding for its AI-driven platform.

The platform automates influencer marketing tasks, from creator selection to payment management.

Co-founder Meriem Bssa aims to reshape brand collaborations in the Middle East and North Africa.

Madica programme supports African startups with funding, mentorship, and investor network access.

Despite growing competition, Hypeo AI's innovative approach promises to streamline marketing efforts.

It looks like Morocco’s startup scene has just scored another win. Hypeo AI, a young company using artificial intelligence to sharpen influencer marketing, has secured a tidy $200,000 in a pre‑seed funding round backed by the Madica programme. Not a massive sum by global standards, but for an early‑stage venture trying to prove its tech, it’s spot on.

The startup is building a cloud‑based platform that automates every stage of influencer marketing—from identifying the right creators, to crunching performance data, right down to handling payments. Basically, what used to be a bit of a faff for marketing teams could soon be managed in just a few clicks.

Meriem Bssa, Hypeo AI’s co‑founder and CEO, was quoted saying that the company aims to reshape how brands in the region work with content creators. With Madica’s support, she added, they plan to accelerate product development and push into new markets across the Middle East and North Africa. Having seen how tough scaling can be for regional startups, I reckon this kind of backing—mixing funding, mentorship, and access to wider investor networks—could make all the difference.

Madica, which focuses on nurturing African startups, isn’t merely writing cheques. The programme offers hands‑on guidance and executive coaching, preparing founders for sustainable growth rather than a quick cash injection. On the flip side, competition in the influencer‑tech space is heating up fast, and the next few months will show whether Hypeo AI’s model can hold its ground.

At Arageek, we’ve always kept an eye on young teams using AI not as a gimmick but as a genuine tool to solve messy, real‑world problems. And believe it or not, what Hypeo AI is attempting could save marketers heaps of time and guesswork. When I once helped a friend’s small brand scout for local influencers, it took weeks—and a few headaches—to get things moving. Tools like this would’ve been a godsend.

So yes, while $200,000 won’t turn the world upside down, it’s a clear signal that the Moroccan startup ecosystem is maturing and catching international attention. I’m definately curious to see how Hypeo AI rides this wave.

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