Lucidya Unveils Enterprise AI Agent in Major MENA Expansion Push

Mohammed Fathy

Last updated 12-03-2026

4 min

Lucidya launched its Enterprise AI Agent platform after a record $30 million Series B.

Q4 2025 sales tripled year-on-year, with new sales beating its first six years combined.

The platform detects 15 Arabic dialects with 92% accuracy, built for MENA.

It plans GCC expansion, new partnerships, and a 40% rise in AI investment.

The aim is AI “embedded into daily operations”, not just pilots.

Lucidya is stepping into a new chapter. After closing what was described as the largest AI funding round in MENA at the time , a record-breaking $30 million Series B in 2025 , the Riyadh-based startup has now launched its Enterprise AI Agent platform, signalling a sharper push into regional expansion and deeper product innovation.

The timing feels deliberate. Across the region, companies are moving beyond simply “testing” artificial intelligence. Experimentation, it seems, is no longer enough. Enterprises want AI embedded into daily operations. And Lucidya is betting big on that shift.

In the final quarter of 2025, the company reported sales growth of three times compared to the same period a year earlier. More strikingly, new sales in Q4 alone surpassed those generated in its first six years combined. For any startup, that’s not just solid , it’s spot on momentum.

At the centre of this next phase is the new Enterprise AI Agent platform, designed specifically for the MENA market. Unlike many Western-built systems that require layers of customisation to handle Arabic, Lucidya’s tool was built with the region in mind from day one. The platform can detect more than 15 Arabic dialects, including slang, with over 92% accuracy. That may sound like a technical footnote, but anyone who has tried to standardise Arabic customer support across different markets knows it can be a bit of a faff.

Abdullah Asiri, Lucidya’s Founder and CEO, said the era of AI pilots in MENA is over. Companies, he noted, are now deploying AI at scale and are looking for platforms that understand local language, culture and compliance requirements. He added that the company’s recent sales growth reflects a regional appetite for AI agents that operate autonomously while working alongside human teams.

The platform is positioned as a way for organisations to expand customer service operations without hiring at the same rate. In a region where talent shortages in customer support are a recurring issue, that argument carries weight. Rather than replacing staff, the idea is to allow human agents to focus on complex or high-value interactions, while AI handles routine queries across channels.

I’ve seen many founders in MENA talk about “AI for the region”, but what makes this case worth watching is the specificity. Dialect recognition, cultural context, regulatory alignment — these are not minor tweaks. They are often the reason global solutions struggle to gain real traction locally. And believe it or not, customers can tell immediately when an automated response doesn’t quite get them.

Lucidya is also expanding its physical presence. The company plans to open its first GCC office outside Saudi Arabia, giving it direct access to enterprise clients across the wider MENA region. That move places it closer to a CRM market projected to hit $4.6 billion, a figure that underlines why competition in this space is heating up.

Partnerships are part of the strategy too. Lucidya has been working with regional and international players including Infobip, Atlas Crisis, Lithe and Ithra, while increasing its visibility at AI and customer experience forums across the region. It’s a steady, ecosystem-driven approach rather than a splashy land grab.

On the product side, the company says it will increase investment in AI and R&D by 40%. That’s a sizeable committment, particularly in a funding climate where many startups are trimming costs. Building on its existing tools — from social listening and media monitoring to customer profiles, feedback management and its OmniServe solution — Lucidya is planning to introduce two additional specialised offerings in 2026.

Asiri has argued that AI will no longer sit on the margins of customer experience but will operate autonomously across every channel. It’s an ambitious view, yet one that aligns with broader digital transformation agendas across Gulf markets.

From where I sit, covering startups that are trying to scale in and beyond MENA, this feels like a natural progression. Big funding rounds attract attention, yes. But turning that capital into product depth and regional execution is where the real challenge lies. Lucidya now has the spotlight — and the expectations — firmly on it.

🚀 Got exciting news to share?

If you're a startup founder, VC, or PR agency with big updates—funding rounds, product launches 📢, or company milestones 🎉 — AraGeek English wants to hear from you!