Mersal Media Capital Launches with $1.33M to Shake Up MENA Media Investments

Mohammed Fathy

Last updated 4-02-2026

2 min

Mersal Media Capital closed a quiet SAR 5 million first raise, formally launching its media investment play.

The firm targets “media asset monetisation” and near-term growth across Middle Eastern digital platforms.

Founded by Anas and Abdulwahid Al Humaid, it backs scalable digital media beyond traditional models.

The announcement surfaced at Saudi Media Forum 2026, signalling talk shifting into action.

Early-stage media investment remains underappreciated, but “a gap to fill” is clearly emerging.

Mersal Media Capital has quietly stepped onto the investment stage after closing its first funding round worth SAR 5 million, roughly $1.33 million, led by a private investment fund. The raise marks the formal launch of the company as a media-focused investment firm targeting opportunities across the Middle East, and it’s one of those moves that feels spot on for where the regional media market is heading.

The fresh capital is set to back the firm’s near-term growth plans and strengthen its operational readiness, while also helping it strike strategic partnerships around the monetisation of media assets. That last bit is where things get interesting. Media asset capitalisation can be a bit of a faff, especially in digital, but when it works, it unlocks value that many founders didn’t even realise was sitting there.

Mersal Media Capital was founded by Anas Al Humaid and Abdulwahid Al Humaid, and its focus is firmly on digital media investments with room to scale. The team is evidently looking beyond traditional models, leaning instead on bespoke operating approaches designed to support assets that can grow across platforms and borders. On the flip side, this strategy demands patience and a sharp eye for what actually resonates with audiences, not just what looks good in a pitch deck.

The announcement came on the sidelines of the Saudi Media Forum 2026, a gathering that’s becoming a regular temperature check for the industry. I’ve walked similar forums over the years, and you can feel when media investors are shifting from talk to action. That said, I reckon early-stage media investment in the region is still underappreciated, even though digital consumption habits are changing faster than many expect.

For readers at Arageek, this move might ring a bell. We often hear founders say they’re chuffed to bits to build content brands with real muscle, but struggle when it comes to sustainable funding and smart scaling. Mersal Media Capital is betting there’s a gap to fill here, and believe it or not, that gap could be bigger than it first apears. Well… I mean, time will tell, but it’s a start worth watching.

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