Nami and Karage Revamp Saudi Car Garages with Unified Tech Solutions

Saudi fintech startup Nami has teamed up with Karage, a young platform focused on digitising garage and car maintenance services, to launch a strategic partnership aimed at shaking up the way workshops run their daily operations.

The collaboration is designed to give garage owners access to Nami’s point-of-sale (POS) devices, through which they can run Karage’s specialised applications. In simple terms, mechanics and small workshops will be able to manage bookings, track their workflow, and process customer payments more smoothly—all from the same system. It’s a clever way of bringing tech into a sector that, to be honest, has often been left a bit old-school.

Nami itself isn’t a newcomer. Founded in 2020, the company has carved out a space by offering POS and financial services tailored for businesses of all sizes. By joining hands with Karage, it’s now plugging directly into the evolving automotive services segment, which is notoriously fragmented.

From where I stand, this is spot on. Car garages across the region can be a bit of a faff when it comes to handling payments and organising daily tasks—one day they’re jotting notes on paper, the next day it’s half a spreadsheet. Bringing proper financial tools into this mix could be a game‑changer. I reckon it could also encourage smaller operators, who usually shy away from digital systems, to finally embrace them.

That said, the partnership is not just about payments. At its core, it’s about giving workshops the chance to run more like businesses rather than just repair shops. And believe it or not, sometimes the smallest tweak—like merging payments with scheduling—can free up time for garages to serve more customers and earn more.

Here at Arageek, we’ve often heard from early-stage founders across MENA about the struggle of getting traditional industries to adopt tech. Years back, I remember chatting with a young entrepreneur in Amman who said convincing his uncle to swap a dusty ledger book for an app felt harder than raising seed funding. This new step by Nami and Karage might finally lower that barrier.

If it works, the model could spill over into other under-served verticals. And while partnerships like these are never an overnight fix, they hint at a bigger shift—where fintech isn’t just about apps and wallets, but about actually making small businesses run more efficiently. Personally, I’m chuffed to bits to see innovation inching its way into such a practical, everyday sector… even if adoption will be, well… a bit bumpy at first.

In short, Nami’s move with Karage shows how fintech and niche industry apps can intertwine to solve very real problems. It’s definately one to watch in the coming months as garages across Saudi Arabia and perhaps wider MENA start plugging in.

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