Yaqoot and Emkan Team Up to Simplify ‘Pay Later’ for Smart Devices

Editorial Team

Last updated 1-12-2025

2 min

Yaqoot and Emkan Finance have partnered to offer "Pay Later" for smart device purchases.

This lets users pay in five interest-free instalments without the usual documentation hassle.

The partnership aligns with Yaqoot's mission of simplicity and value in digital services.

It reflects the growing trend of fintech and telecom collaborations within the MENA region.

Yaqoot has won various awards, highlighting its impact in digital innovation and technology.

Yaqoot, the fully digital service under Zain KSA, has teamed up with Emkan Finance to offer customers a new way to pay for their smart devices — and honestly, it feels spot on for how people in the region increasingly expect things to work. The partnership brings Emkan’s “Pay Later” option directly into Yaqoot’s online purchasing flow, letting users split device payments into five interest‑free instalments without any of the usual paperwork faff.

What caught my eye is how this fits into the broader push we’ve been seeing across the MENA startup scene. At Arageek, we’ve crossed paths with plenty of founders who tell the same story: customers want simplicity, not forms the length of War and Peace. And believe it or not, even something as small as removing a single extra step can make users chuffed to bits. I reckon that’s why Yaqoot keeps leaning into these flexible digital features — they know convenience wins.

Dr Abdullah Al Taleb, Yaqoot’s General Manager of Technology, put it in clear terms, saying the partnership with Emkan is a practical move to enhance their offering and help customers access the latest smart devices through innovative payment solutions. He linked it back to Yaqoot’s mission of keeping things simple, agile and genuinely valuable for users.

This isn’t happening in a vacuum either. Yaqoot has been stacking up recognitions lately, from two MMA SMARTIES awards for Market Impact and Experience Technology to a pair of MENA Digital Awards 2025 in the Technology & Telecommunications and Performance Marketing categories. On the flip side, awards aren’t everything — but they do hint at a brand that’s not just ticking boxes but trying, at least, to push its digital ecosystem forward. One colleague I met recently joked that keeping up with all these accolades is “definately becoming a full-time job.”

The whole move underscores a familiar trend: fintech and telecoms in the region are weaving together faster than anyone expected a few years ago. And well… I mean, if partnerships like this cut out the hassle for users, you know? It’s hard to argue with that.

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