NBK and Weyay Back Kuwait’s Digital Drive as NEXUS 2025 Sponsors

NBK and its digital arm Weyay have stepped into the spotlight this week as official sponsors of NEXUS 2025, a three‑day tech and innovation gathering held in Kuwait from 4 to 6 December. The event ran under the patronage of Omar Saud Al‑Omar, the country’s Minister of State for Communications and Information Technology Affairs, and it pulled together a pretty serious line‑up of industry leaders keen to talk about where digital transformation is heading—especially in finance.

What caught my attention, especially thinking about all the founders I’ve met through Arageek’s work across the region, is how both NBK and Weyay used the platform to underline their role in Kuwait’s wider Vision 2035 agenda. It’s one thing to talk about digital transformation; it’s another to actually show your cards. NBK, for instance, highlighted the progress it has made with its mobile banking app and smart services designed to make everyday transactions smoother and more secure. I reckon many SMEs in Kuwait will appreciate the bank’s push on business-focused tools too, from account managers offering personalised support to point‑of‑sale financing and bundled services aimed at boosting growth.

And believe it or not, the bank didn’t stop at showcasing tech. It also pointed to its efforts inside the organisation—training staff through workshops and panel sessions to sharpen their innovation skills. On the flip side, that kind of internal work is often the least glamorous but arguably the most important if banks want to keep pace with customer expectations. NBK also made space for startup owners at the event through open discussions, which, from what I’ve seen in similar gatherings, can sometimes be a bit of a faff but often spark real connections when done right.

Weyay, Kuwait’s first fully digital bank, leaned into its identity as the newer, more playful sibling, presenting its app as a simple, user‑friendly way to manage money. Some young founders I’ve spoken to in the past say Weyay’s interactive approach feels more aligned with how they already use their phones for everything else, and that sounded spot on here.

Commenting on the sponsorship, Mohammed Al‑Othman, NBK Group’s CEO for Consumer and Digital Banking, said the bank’s involvement reflected a commitment to driving Kuwait’s digital shift. He noted that NBK continues investing in advanced services to improve the customer experience while strengthening its leadership in the sector. He also emphasised supporting young entrepreneurs by sharing knowledge and offering tools to help them navigate an increasingly digital landscape.

All in all, the partnership between NBK, Weyay and NEXUS 2025 folds neatly into Kuwait’s push for smarter and more connected banking. And as someone who’s watched countless startups across MENA battle with financial hurdles that should be simpler by now, I’m chuffed to bits to see bigger institutions stepping up—well… I mean, at least they’re trying, even if not everything is perfet yet.

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