Nice One Beauty Sees Profit Surge by 311% Amid Expansion Moves

Editorial Team

Last updated 1-05-2025

2 min

Nice One Beauty reported a solid 10,2% jump in net profits for Q1 2025.

Profits surged 311% quarter-on-quarter due to stronger revenues and reduced sales expenses.

Sales increased by around 30% thanks to effective marketing and a broader product range.

Revenues edged up by 5.

8%, bolstered by more orders and new customer acquisition.

Operational cost rises pose challenges alongside profit growth following business expansions.

Online beauty retailer Nice One Beauty has had a pretty solid start to 2025, reporting a healthy 10.2% jump in net profits for the first quarter. According to an official statement issued on the Saudi Tadawul exchange platform on Monday, the company's first-quarter profits climbed up to SAR 24.12 million from SAR 21.90 million during the same period in 2024.

Interestingly, when compared with the previous quarter—which ended in December 2024—the profits surged an astonishing 311%, quite a dramatic improvement from SAR 5.9 million. The firm attributed this substantial uptick mainly to stronger revenues and a reduction in sales and marketing expenses. However, it wasn't all roses—this growth was partly offset by some increased operational costs resulting from business expansions, changes in their product mix, and higher Zakat obligations.

Sales grew appreciably as well, jumping by around 30% to reach SAR 324.97 million in this year’s first quarter, up from SAR 250.05 million over the same stretch in 2024. The company pointed out several factors behind healthier sales figures—successful marketing campaigns had brought in new customers, along with a wider selection of products and improved order delivery efficiences. Not forgetting, as usual, the busy Ramadan season also gave their figures a good prod.

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Quarter-on-quarter, revenues edged up by 5.8% compared to the fourth quarter of 2024, driven by an increased volume of orders and new customer acquisition.

If you're a regular reader of Arageek, you’ll probably have noticed that online markets like Nice One Beauty are steadily taking bigger slices of the retail pie across Saudi Arabia and beyond. What remains to be seen is whether the company’s expansions and rising operational costs will sustainably align with their profit growth.

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