Dynatrace and Crest Data Team Up to Simplify Enterprise Observability Migrations

Dynatrace, the US-based software intelligence company, has joined forces with Crest Data in a move to help enterprises shift away from old-school observability systems. The announcement was made in Dubai, with both firms keen to pitch this collaboration as a way to cut down the faff that often comes with large-scale tech migrations.

At its heart, the partnership is about speed and simplification. Crest Data has built specialist tools to transfer dashboards and alerts, while Dynatrace brings in its flagship Grail technology and Davis AI engine for real-time insights. The idea, according to Crest Data’s co-founder Malhar Shah, is to deliver an “automated migration experience” that won’t leave IT teams tearing their hair out.

Steve McMahon, Chief Customer Officer at Dynatrace, framed it as more than just a technical upgrade. In his words, companies are looking to move away from legacy log management tools at pace, and this collaboration opens the door to “fast, scalable” modernisation. It’s worth noting that Dynatrace isn’t shy about the big claim—calling its approach full-stack observability, covering logs, metrics, traces, and events under one roof.

On the customer side, Storio Group, an e-commerce platform, appears to have already felt the impact. Its engineering director, Alex Hibbitt, said the shift to Dynatrace simplified operations dramatically, especially once Grail and Davis AI were running. “Transformative” was the word he used.

Now, here’s where I pause for a moment. From what I’ve seen across startup ecosystems, migrations to new platforms can be a nightmare—costly, lengthy, and frankly, a bit of a gamble. The promise of reduced complexity sounds spot on, but I reckon the true test will come when more enterprises beyond early adopters attempt the switch. If it really lowers operational headaches, that’s gold dust.

That said, the offering is already live, with more migration support in the pipeline. Crest has hinted that future updates will extend beyond dashboards and alerts into broader functionality. For businesses trying to keep pace with the ever-growing flood of data, that’s not just convenient, it’s necessary.

At Arageek, we often see how startups in the MENA region wrestle with legacy platforms when trying to scale. Watching larger firms tackle the same issues always feels like a mirror held up—different scope, same pain. And believe it or not, I remember speaking with a young founder in Cairo who once described migrating her team’s data as “like moving house with the lights off.” This partnership, at least on paper, looks like someone finally found the light switch.

For now, enterprises curious about making the leap can contact either Crest Data or Dynatrace directly. Whether this marks just another tech partnership, or the start of a genuine turning point in observability migrations, only time will tell. But one thing’s clear: the push for automation-first strategies isn’t slowing down any time soon.

And honestly—if it spares engineers a few late nights glued to error logs, that alone would make them chuffed to bits. It’s definately one to watch.

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