Oman’s eMushrif Secures $7.5M to Expand Smart Transport into Saudi and UAE

Editorial Team

Last updated 9-01-2026

3 min

eMushrif, an Omani smart school-transport startup, raised $7,5 million for regional expansion.

The investment led by Jasoor Ventures will fund entry into Saudi Arabia and the UAE markets.

Founded in 2017, eMushrif partners with schools in Oman and Kuwait for safer transport operations.

The tech utilises AI and IoT for real-time data, improving student transport safety.

Their cautious growth approach aims for stability before expanding into larger markets.

It’s always a bit heartening to see a MENA startup push beyond its home market, and that’s exactly what eMushrif from Oman seems to be gearing up for. The company, which has carved out a niche in smart school‑transport solutions, has just closed a 7.5 million dollar investment round. Jasoor Ventures led the deal, with Phaze Ventures, Annex Investment, Ithca Group, IDO Investment and a handful of private backers all jumping in. Spot on timing, really, as the region’s mobility tech scene has been picking up pace.

From what’s been shared publicly, the fresh capital will fuel eMushrif’s expansion into Saudi Arabia and the UAE, while also helping it strengthen operations where it already runs services. I remember chatting with a school operator in Muscat a couple of years back—nothing formal, just a corridor conversation—and they mentioned how tricky it was to maintain consistent safety standards across fleets. So seeing a company double down on this space feels, well… I mean, overdue.

Founded in 2017, eMushrif already works with both public and private schools in Oman and Kuwait. Its model relies heavily on partnerships with government entities and private transport operators, which tends to be a bit of a faff but is almost unavoidable in sectors where accountability and safety are non‑negotiable. I reckon that’s one reason the company has managed to stay relevant: it understands how to navigate these high‑stake environments.

The tech itself mixes artificial intelligence, Internet of Things devices and real‑time data. Nothing too flashy, but practical enough to give schools and regulators better visibility over daily operations—from tracking buses to ensuring students get on and off safely. And believe it or not, in a region where parents regularly call school admins just to double‑check bus timings, that level of control can reduce a lot of headaches.

Around Arageek, we’ve often seen startups struggle when they try to scale before getting their core product right. On the flip side, eMushrif appears to be taking a more grounded approach: grow steady, keep refining what works, and only then jump into bigger markets. It’s the sort of strategy that doesn’t always make headlines but usually pays off in the long run, even if it looks a bit slow from the outside.

As the company gets ready to plant deeper roots in the Gulf’s biggest markets, the coming year should reveal whether its technology—and its operating model—can handle the competitive pressure. For now, though, the team seems chuffed to bits with this new milestone, and honestly, who can blame them for that small celebratory moment, even if everything ahead won’t be easy or straighforward.

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