Rentify Raises $2M to Launch AI-Driven Proptech Platform Earn AI

Abdelrahman Amr

Last updated 22-06-2026

4 min

UAE-based Rentify raised $2 million, taking total funding to $2.

5 million.

It launched Earn AI, built on an “Agentic AI” model.

The platform autonomously manages rent reminders, collections and renewals.

Already live with five UAE firms, fully integrated across thousands of units.

The move signals proptech’s shift from insights to systems that “do the work”.

UAE-based Rentify has secured $2 million in a seed round from a group of investors active in real estate and fintech, lifting its total funding to $2.5 million after an earlier $500,000 raise in 2025. The company operates at the intersection of financial technology and property management, and it is now doubling down on artificial intelligence with the launch of its new platform, Earn AI.

The timing is interesting. Across the region, proptech is shifting gears. We are no longer just talking about dashboards and reports that analyse what happened last month. The focus is moving towards systems that actually *do* the work. Not just insights, but execution. And that, I reckon, is where Rentify is trying to plant its flag.

Earn AI is built on what is described as an “Agentic AI” model. In simple terms, it is designed to carry out operational tasks autonomously within property portfolios. That means sending rent reminders, managing collections, creating tenant accounts, tracking contract renewals and even suggesting next steps. It goes beyond flagging an issue and actually acts on it. For property managers juggling thousands of units, that could be a game changer.

The company says the platform is already live with five property management firms in the UAE, with portfolios comprising thousands of units fully integrated into the system. That detail is worth pausing on. In my experience speaking to founders across the MENA region, pilots are easy to announce but harder to operationalise. Full integration, on the other hand, is another story altogether.

Earn AI runs on a proprietary model trained on real operational data. This includes payment behaviours, renewal patterns, pricing opportunities and vacancy rates. Instead of relying on general market indicators, the system draws directly from live client data. On the flip side, this approach depends heavily on data quality, but if done right, it can be spot on in reflecting actual portfolio performance rather than theoretical averages.

According to Rentify’s estimates, landlords and property managers may lose between 8% and 14% of their potential annual rental income due to inefficient collections, delayed price adjustments and operational revenue leakages. That is not small change. If automation can plug even part of that gap, it becomes more than a tech upgrade — it becomes a margin play.

Another notable point is localisation. Earn AI was developed in Arabic from day one and tailored to the rental dynamics of the UAE and wider Gulf market. It accounts for local payment mechanisms such as cheques, specific contract cycles and the operational relationship between landlords and tenants. Anyone who has worked in Gulf real estate knows that off-the-shelf Western systems can be a bit of a faff in this context, so building with local nuances in mind makes practical sense.

The fresh capital will be channelled into further developing the AI model, expanding the capabilities of its intelligent agents, scaling adoption among property management firms and supporting expansion into new markets. In other words, growth on multiple fronts — product, reach and geography.

Zooming out, this move also reflects a broader transition in regional proptech. Tools that once helped manage properties are evolving into platforms that operate them. That’s a subtle but powerful shift. And believe it or not, many founders I meet say this is the direction investors are increasingly backing: automation that directly impacts revenue.

For readers at Arageek, especially those building in fintech or proptech, this is definately one to watch. Whether Agentic AI becomes the norm or not, the push towards operational intelligence in real estate is gathering pace. The race is on — and it will be fascinating to see who gets there first.

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