Rewaa Secures $45M Series B to Drive AI Automation in Saudi SMEs

Editorial Team

Last updated 30-12-2025

3 min

Rewaa closed a $45 million Series B round to enhance AI-driven automation for Saudi SMEs.

Wa’ed Ventures led the round, joined by Idrisi Ventures, Unity Ventures, and others.

The funding supports development of AI tools to reduce manual effort and increase accuracy.

Founded in 2018, Rewaa combines accounting, inventory management, and POS in a unified platform.

The company aims to become the trusted operations platform for Saudi SMEs, despite scaling challenges.

Rewaa, the Saudi cloud-based POS and accounting platform, has closed a hefty 45 million dollars Series B round as it shifts into a new phase centred on bringing more AI-driven automation to small and medium businesses across the Kingdom. The round pulled in a mix of returning and fresh backers, led by Wa’ed Ventures, Idrisi Ventures and Unity Ventures, with Vision Ventures, RZM Investment, Sadu Financial, Sanid Investment, Palm Ventures and Abdulrahman Saleh Al Rajhi & Sons Company all joining the table.

What struck me is how this continues the momentum from their 2023 Series A, which was already a solid 27 million dollars. I remember chatting with a founder at an Arageek panel earlier this year who joked that automating retail operations in the region is “a bit of a faff until someone properly fixes the pipes.” Rewaa seems keen to be that someone, and honestly, I reckon they’re on the right track.

In a statement shared publicly, co-founder and CEO Mohammed Alqaseer said the new capital will help speed up the development of AI-powered operational tools designed to cut down on manual effort while boosting accuracy for merchants. He added that the bigger goal is for Rewaa to become the most trusted operations platform for SMEs in Saudi Arabia.

The company was set up in 2018 by Alqaseer and Abdullah Aljadhai, and in just a few years it has managed to carve out a strong position in the SME tech space. Its platform ties together accounting, inventory management and POS systems, syncing data across physical branches and online stores in real time. For retailers juggling multiple locations, that kind of unified system can feel like a lifesaver—spot on when you think how often stock mismatches cause headaches.

That said, scaling this kind of infrastructure is never straightforward, and the new funding puts a fair bit of pressure on the team to push their AI ambitions from buzzwords into real, everyday tools. But knowing how hungry Saudi SMEs are for reliable digital operations, it wouldn’t surprise me if Rewaa ends up one of the region’s reference points… even if the journey gets a bit bumpy along the way, you know?

For anyone following the rise of retail-tech in MENA, this move is definately one to watch.

🚀 Got exciting news to share?

If you're a startup founder, VC, or PR agency with big updates—funding rounds, product launches 📢, or company milestones 🎉 — AraGeek English wants to hear from you!