Roamless Raises $12M to Revolutionise eSIM Market with Proprietary Infrastructure

Roamless has just secured a fresh $12 million in Series A funding, and it feels like another sign of how fast the eSIM race is heating up. The round was led by Rasmal Ventures, with Shorooq, Finberg, JIMCO, and Revo Capital also joining in, taking the company’s total funding to $18 million after its earlier seed raise. What caught my eye is how this isn’t just another travel eSIM story. The team seems determined to push well beyond the usual reseller model that, let’s be honest, dominates much of the market.

Instead of leaning on third‑party telecom operators, Roamless is building and running its own cloud-based, carrier-grade infrastructure. The engineers behind it come from big names like Vodafone, Deutsche Telekom, and Telia Sonera, so there’s clearly some heavyweight telecom muscle involved. And believe it or not, this setup means users don’t have to faff around with swapping SIM profiles or juggling plans when they cross borders. I reckon that’s spot on for people who travel constantly or work across regions — something we bump into often at Arageek when chatting with founders who are always on the move.

The company says it’s planning to roll out voice calls, SMS, and even local numbers in more than 20 countries, inching closer to looking like a full-stack mobile operator rather than a short-term utility for holidaymakers. On the flip side, infrastructure ownership isn’t exactly a walk in the park. It’s costly, complex, and comes with execution risks, especially when the competition includes device makers, global carriers, and a flood of newer startups. Still… I mean, someone has to push the boundaries if the sector is going to evolve.

Roamless also has its sights on B2B partnerships, offering APIs so airlines, airports, travel apps, banks, and superapps can embed connectivity directly into their services. It’s part of a broader shift where connectivity becomes something you don’t buy separately — it’s just bundled quietly into whatever you’re already using. I’ve seen early-stage founders in the region get chuffed to bits over similar embedded models because they make customer onboarding smoother and, frankly, less of a headache.

The global eSIM market is expanding at a wild pace — adoption was up by around 85% last year — helped by phone makers moving toward eSIM-first devices. Roamless claims more than one million users across 200-plus countries and nearly fivefold year-on-year growth, which is impressive, even if scale alone doesn’t guarantee sustainability. One tiny detail I found interesting is how they’re working on AI-driven features to optimise network performance and pricing, something many competitors talk about but don’t always deliver on.

Whether this $12 million boost will be enough to prove their infrastructure-led model is another question. But it certainly gives Roamless a decent shot at challenging an industry long shaped by legacy giants — and that’s definately a story worth keeping an eye on.

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