Salasa Secures $30M Series B to Revolutionise MENA E-commerce Logistics

Malaz Madani

Last updated 4-08-2025

3 min

Salasa closed a $30 million Series B funding round, led by Artal Capital.

Founded in 2017, Salasa specialises in e-commerce logistics, focusing on distribution and delivery solutions.

The new funds will aid geographic expansion and enhance technology for faster delivery.

Alsulaiman Group, part of Series A funding, continues to support Salasa's growth.

Investors show strong interest in MENA's logistics solutions, highlighting regional infrastructure challenges.

Saudi startup Salasa has just closed a Series B funding round, bagging a tidy $30 million. The round was led by Artal Capital, with SVC, Wa’ed Ventures, 500 Global, and Alsulaiman Group all pitching in. Not too shabby, considering Salasa is only a few years into the game.

Salasa, set up in 2017 by Abdulmajeed Alyemni and Hasan Alhazmi, has quickly carved out a space for itself in the e-commerce logistics sector. Their business is all about making the nuts and bolts of online retail run smoothly—think distribution, shipping, stock management, handling customs zones, last-mile delivery, and even cross-border logistics. In a region where logistics can be a real headache, I reckon that’s spot on.

The new investment should help Salasa expand geographically, add a bit more polish to its tech, and ramp up dark store operations—those warehouses hidden from shoppers but vital for ultra-fast delivery. One interesting tidbit: Alsulaiman Group already led Salasa’s Series A back in 2022, when the startup scooped up $8.6 million, joined actually by SVC and 500 Global back then as well.

I’ve noticed in my years covering the startup scene for Arageek that these funding rounds are about more than just cash—they’re a shot in the arm for everyone trying to wrestle with the quirks of regional infrastructure. But securing money is only half the battle. On the flip side, scaling up in logistics is a bit of a faff; suppliers, regulations, and delivery expectations are moving goalposts.

Still, Salasa seems to have got the basics right. From what’s been shared, both Alyemni and Alhazmi continue to roll up their sleeves, with Alyemni as CEO and Alhazmi in an executive role, steering the company through what looks like a pretty competitive landscape. As someone who’s watched too many startups get stuck at the starting line, I’m genuinely curious to see how they navigate this next chapter.

If nothing else, Salasa’s latest raise shows just how hungry investors are for strong logistics solutions in MENA—a sector that’s been crying out for a shake-up. And believe it or not, hearing stories like this is exactly what keeps the Arageek community chuffed to bits about the future of regional entrepreneurship, even if the road ahead is rarely a straight line.

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