Qaws Acquires SAmAS Gamify to Revolutionise Saudi Hiring with AI-Powered Insights

Qaws has taken a bold step by acquiring SAmAS Gamify, a US-based platform known for its game-based psychometric assessments. The exact size of the deal hasn’t been shared, but investors have clearly backed the move, and it feels very much in tune with Saudi Arabia’s Vision 2030 — that big national push to modernise the economy and unlock local talent.

By bringing SAmAS Gamify onboard, Qaws is blending advanced assessment technology with its existing talent development know-how. In plain terms, the company now aims to give Saudi employers smarter tools — stuff that can match a candidate’s real skills with the right career path rather than just ticking boxes on a CV. And believe it or not, psychometric games are turning into serious business tools, helping firms gauge attitude, problem-solving and teamwork in a much more dynamic way.

The new integrated platform seems set to change how hiring works across the Kingdom. For starters, data-driven hiring decisions can now be made with greater confidence, which might cut down on those lengthy recruitment rounds that often feel like a bit of a faff. The system also helps narrow the gap between what candidates can actually do and what employers genuinely need — something we at Arageek hear founders grumble about quite often when searching for new hires.

Perhaps the most eye-catching part is the AI-powered career advisor. It analyses labour market trends, looks at individual talent profiles and then offers personalised career guidance. I reckon this feature could be a game-changer for fresh graduates who are still figuring out their professional path — while also giving companies clearer insight into long-term potential rather than short-term fit.

Qaws isn’t stopping there either. The team plans to keep investing in technology that taps human potential and makes work feel more purposeful. On the flip side, though, there’s always the question of data privacy when it comes to AI-driven assessments — something that, if managed sloppily, might dent public trust. Still, the trajectory looks promising.

For a region like MENA, where youth unemployment and talent mismatches remain pressing concerns, this acquisition feels spot on. It’s another sign that transformation in the Saudi job market isn’t just talk — it’s taking real, practical shape. And as someone who’s seen startups here pivot and evolve at lightning speed, I’m definately curious to see how far Qaws can push this idea of gamified, data-led employment.

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