Saudi Startup Whj.ai Launches Sannam, Aiming to Unify Enterprise AI Systems

Saudi startup Whj.ai has stepped into the spotlight with the launch of a new artificial intelligence platform called Sannam, aimed squarely at businesses and public-sector organisations that are trying to make sense of their scattered digital systems. It’s one of those announcements that, at first glance, might sound a bit technical, but stick with me—it actually hits on a very familiar pain point in the region.

Sannam focuses on enterprise AI solutions, serving both private companies and government entities. The idea is fairly straightforward and, frankly, spot on: allow organisations to connect all their existing systems under one roof, without ripping out what they already have or compromising their data privacy rules. Anyone who has sat in on a startup workshop at Arageek will know how often founders grumble about systems that don’t talk to each other. It’s a bit of a faff, and it slows teams down more than they like to admit.

What makes Sannam interesting is its emphasis on building AI agents that help automate routine processes across different platforms. These agents can also generate reports and workflow analytics, giving teams a clearer view of how work actually moves through the organisation. On the flip side, this kind of promise always raises the question of execution. I reckon the real test will be how easily non-technical teams can set things up without calling in an army of consultants.

Whj.ai itself is a young company, founded in 2025 by Sultan Al‑Abed and Adel Alghuraybi. That timing matters. Launching an enterprise-focused AI platform so early in a company’s life is ambitious, and not everyone is a fan of moving this fast. That said, the Saudi market—especially on the government side—has been hungry for local solutions that respect infrastructure constraints and data policies, rather than off‑the‑shelf tools built elsewhere.

From where I’m sitting, and after years of watching enterprise startups across MENA pitch grand visions, this feels like a practical swing rather than a moonshot. Whether Sannam becomes a must‑have tool or just another platform in a crowded space is still up in the air. But for teams drowning in disconnected systems and messy processes, well… it could be exactly what they need indefinately.

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