Shahbandr Launches Groundbreaking VideoCommerce, Revolutionising MENA’s E-commerce Scene

Editorial Team

Last updated 6-05-2025

3 min

Shahbandr, a Saudi startup, introduces "VideoCommerce" for a more interactive online shopping experience.

The platform supports over fifteen thousand local entrepreneurs in launching successful ecommerce ventures.

Their tools assist with payments, logistics, and troubleshooting, helping sellers enhance their storefronts.

VideoCommerce aims to transform casual browsers into buyers by mimicking traditional market interactions.

This innovation is shaping a new era for commerce in the Middle East, blending trust with technology.

Not to get too nostalgic, but if you've ever wandered around an old school market—maybe grabbing yourself a shawarma or having a friendly chinwag with your local "shahbandar" (that trusted legendary merchant)—you'll appreciate how shopping has always been a social, human-centric experience. It wasn't just about exchange of goods; it was about interacting, advising, and guiding people to make confident choices. Surprisingly enough, modern tech's finally catching up with that ancient way of shopping.

Shahbandr—the Saudi-based ecommerce startup—recently announced the launch of something rather special: they're bringing "VideoCommerce" as a service for the very first time to the region. Simply put, it's technology that allows online shop owners and marketplaces to integrate live video streams seamlessly, making the shopping experience far more engaging and interactive. It's like experiencing the buzz of your favourite high street boutique or souk, all from the comfort of your own living rom.

According to the company, their "video-commerce" approach has already helped thousands of shop owners spice up their online storefronts with engaging visuals. Founder duo Shady Abdelshaheed and Tamer Sharkas have been shaking things up in Saudi Arabia since launching two years ago, assisting over fifteen thousand entrepreneurs and local traders to get their ecommerce ventures off the ground. That's no small feat, especially when you consider that many were starting out with no prior technical know-how.

Shahbandr's suite of tools guides store owners through payments, logistics, data crunching, troubleshooting websites—you name it, they've probably got a fix for it. Rather handily, their HQ is based in Saudi Arabia, but their reach extends to Egypt as well.

This video commerce innovation isn't just any update; it's shaping up to be a significant strategic jump for regional ecommerce. It promises to turn casual browsers into decisive buyers by making the whole process more interactive. As a commentator from Arageek thoughtfully pointed out, Shahbandr isn't merely launching a new tech feature—it's ushering in a new digital era for commerce in the Middle East, one rooted firmly in creativity and supported by groundbreaking technology.

Quite appropriately, Shahbandr's team appear eager to recreate the sense of trust, personality and authenticity that the traditional "shahbandar" once inspired. And if the warm praise online is anything to go by, they're doing something right. Shoppers nearing decision-fatigue will now have experiences tailored for comfort, confidence and ease—just like chatting with that friendly merchant down your local market.

With plenty of applause resonating in the ecommerce circles, and deservedly so, Shahbandr is seemingly setting the pace for others to follow. Hats off to the team; as the old saying goes around these parts, "The future isn't waited for; it's created." And that's precisely what Shahbandr seems to be doing—crafting a future of online commerce with added human warmth.

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